Huge changes to more than 700 Coles stores: Here’s what you need to know

Coles Express petrol stations are about to become a thing of the past across Australia, with the supermarket giant selling off its fuel and convenience stores for $300 million.

Viva Energy – a long-term partner of Coles that supplied fuel from the Geelong refinery – owns and operates the current Express sites across the country.

Under the sales agreement with the supermarket giant, Viva can continue to use the Coles Express name until 2026, but the company expects most stations to be removed from the retailer’s brand by around the end of 2025.

The Coles Express stations will trade as ‘Reddy Express’.

“Consistency and familiarity are key to ensuring our customers will continue to receive the same great service, offers, loyalty and rewards they enjoy today,” Jevan Bouzo, head of convenience and mobility at Viva Energy.

The Coles name, currently displayed in white on a red background, will be replaced by the name ‘Reddy’ in the same colours. Importantly, the Shell name will still be prominently displayed at the stations and the fuel in the pumps will continue to be Shell branded.

Reddy Express customers will have the opportunity to earn Flybuys points and receive the Coles docket discount of 4 cents per litre. Moreover, Reddy stores will also stock Coles products for the convenience of our customers.