Digitalization has impacted every area of human life, including brand building. Some years ago, a brand’s logo was its representation.
Everything has changed in the era of social media. Branding is now used as a descriptive term for a company’s appearance and subsequent narrative.
Customers are now so invested in brands they love that they contribute to its story. The good, the bad, and the ugly are shared on Facebook, Twitter, and Instagram. How then do you win over customers to build a sweet narrative?
Every business has a story to share. In this article are five simple steps that you can follow and start telling your narrative. Let’s help you build your brand.
STEP 1: Know who you are and what you have
You might tell us you already know who you are and what you are offering, but what makes you different from your competitors? What is so different about you that we should choose you over the rest? Whatever sector you are in, this should be the first step.
Establish the difference between you and your competitors. Create a list of what you offer, what you don’t, and why. In the list, include your strong points and weaknesses and how they can affect service delivery.
STEP 2: Find out your target market and how to approach them
Create a different list defining the qualities of your prospective customers. Some of the things to include are their age, employment status, social status, occupation, etc.
How do you locate them? Are they on social media? Do they frequent their inbox? Can you find them in physical stores?
What are they looking for? Who are they patronizing currently? Why would they now start coming to you?
How will you engage with them and share their story once you have identified your target audience? How are you going to continue the conversation?
STEP 3: Invest in a professional look
Nobody would be willing to commit to your brand unless they trust you enough.
Since you may not be a professional designer, hire a professional hand for your brochures, business cards, flyers, and custom packaging.
This is important to maintain a unified brand identity and establish a professional look. Especially with perishable products, professional food packaging will inspire confidence and trust compared to more generic packaging.
Involve professionals in other fields, such as brand consultants, marketing experts, or business coaches.
STEP 4: Your brand should reflect your personality.
People love interacting with others; thus, you should add a distinct personality to your brand. This solidifies who you are in the market compared to the competition.
Customers will become more fascinated and captivated by you if you have varying interests and are multi-dimensional. Incorporate your personality into your brand, and don’t be scared to be you.
List down your personality traits, interests, and passions to get started. See how they relate to your brand and show off your personality!
STEP 5: Keep in touch.
If you want to build a loyal customer base, you must first be loyal to yourself. Don’t just communicate with them when you want them to know about you, only to remain silent. Keep sending them messages and communicating on social media.
Update your website every now and then and keep your customers in the know. Gift your loyal customers and encourage them to tell others about you.