How SMBs can get the best out of the cloud

Cost savings were once a major selling point for cloud computing. But rising energy bills, inflation, chip shortages and missed revenue opportunities have all led providers to increase their costs. Canalys predicts that prices for public cloud services will rise by 30% in Europe this year. SMBs will find their already tight budgets put under even further pressure by rising cloud costs.

But the real kick in the teeth is that they probably won’t realize additional benefits either. Over the past decade we have seen a flight to the cloud due to the promise of unlimited computing resources, scalability, storage and access. To maintain a cheap image, cloud service customers often overprovision the number of users on a single cloud instance, resulting in very poor performance for end users.