How micro-influencers are earning big bucks

Tammy Hembrow, Anna Paul and Natasha Oakley are some of Australia’s richest and most famous influencers.

But you don’t need millions of followers to earn a good living influencing. 

According to The Australian, Aussie micro-influencers are raking in as much as $200,000 a year with as a little as 50,000 followers.

The parenting niche is proving to be incredibly lucrative Down Under.

Influencers with as little as 25,000 followers are able to snag a minimum of $250 per post.

However, some mummy bloggers are able to go as high as $2000 per post with that same number, as long as their engagement is high enough. 

Micro-influencers are often preferred by brands over larger accounts, as they have smaller, more audiences that are easier to target with products.

Love Island Australia’s Ari Kumar (pictured) only has 47,000 followers, but is still able to snag endorsements promoting sex toys and fast fashion brands

Model Tahlia Giumelli, who is the wife of Tom Burgess, would easily be able to get at least $300 per post with her 33,000 followers.

Phoebe Burgess can charge even more, making up to $600 per post to her 86,000 followers.

Despite earning a pretty penny, their earnings are still dwarfed by Australia’s major influencers.

Model Tahlia Giumelli, who is the wife of Tom Burgess, would easily be able to get at least $300 per post with her 33,000 followers

Rebecca Judd, the wife of former Carlton captain Chris Judd, is said to earn $5,500 per sponsored Instagram post, according to Influencer Marketing Hub.

And Married At First Sight star Jules Robinson can earn upwards of $5000.

Tammy Hembrow is estimated to command anywhere from $37,850 to $63,100 for a single sponsored Instagram post. 

Bigger influencers like Tammy Hembrow (pictured) can easily command more than $60,000 per post