How can I run TikTok ads?

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In today’s digital age, social media platforms have become powerful marketing tools, and TikTok is no exception. With its massive user base and engaging content, TikTok offers a unique opportunity for businesses to promote their products and services through targeted ads. However, navigating the world of TikTok advertising can be challenging for those unfamiliar with the platform. In this article, we will explore the ins and outs of running TikTok ads and provide you with the knowledge and strategies you need to succeed.

What are TikTok Ads

Before we delve into the specifics of running TikTok ads, it’s essential to understand what they are and how they work. TikTok ads are short video clips that appear in users’ feeds while they scroll through the app. These ads can be in various formats, such as in-feed videos, branded hashtags, branded effects, and more.

Learn More: TikTok Ads Agency

Types of TikTok Ads

  • In-Feed Ads: In-feed ads are short videos that appear seamlessly within a user’s feed. They typically last for 9-15 seconds and are displayed between organic TikTok videos. These ads can include various call-to-action buttons, such as “Shop Now” or “Learn More.”
  • Brand Takeover Ads: Brand takeover ads are full-screen ads that appear as soon as users open the TikTok app. These ads can be images, GIFs, or short videos, making them highly engaging and eye-catching.
  • Branded Hashtag Challenges: Branded hashtag challenges are a great way to create user-generated content and engage with the TikTok community. With this type of ad, businesses encourage users to create videos using a specific hashtag related to their brand or campaign.
  • Branded Effects: Branded effects are unique visual filters or effects that users can apply to their videos. Businesses can create custom effects that align with their brand image and encourage users to use them in their videos, effectively promoting their brand.

Now that we have a better understanding of TikTok ads let’s explore how you can run them effectively to achieve your marketing goals.

Creating a TikTok Ads Account

To run TikTok ads, you’ll need to create an account on TikTok Ads Manager, the platform’s advertising platform. Here’s a step-by-step guide to help you get started:

  • Step 1: Sign Up: Visit the TikTok Ads Manager website and sign up using your TikTok account or create a new account if you don’t have one already.
  • Step 2: Account Setup: Fill in your account details, including your business name, contact information, and payment method. You’ll also need to specify the currency you’ll be using for your ads.
  • Step 3: Create a Campaign: Once your account is set up, you can create your first advertising campaign. Start by selecting your campaign objective, such as driving traffic, generating leads, or increasing brand awareness.
  • Step 4: Ad Group and Targeting: After setting up your campaign, you’ll need to create an ad group. This is where you define your target audience, set your budget, and choose your bid strategy. TikTok allows you to target users based on demographics, interests, and behaviors, ensuring your ads reach the right audience.
  • Step 5: Ad Creation: The next step is to create your ad. You can choose from various ad formats, including in-feed videos, images, or carousel ads. Make sure your ad is visually appealing, concise, and aligned with your campaign objective.
  • Step 6: Review and Launch: Once you’ve created your ad, review all the details to ensure everything is accurate. You can preview how your ad will look on different devices before finalizing and launching your campaign.

Learn More: What is Incrementality?


Running TikTok ads can be a game-changer for your marketing efforts. With its growing user base and unique ad formats, TikTok allows businesses to engage with their target audience and drive meaningful results. By following the steps outlined in this article, you can create compelling TikTok ads and effectively promote your products or services. Embrace the power of TikTok advertising and take your marketing strategy to new heights.