How AI is creating a retail revolution

With technology powering advanced shopping experiences such as personalized ads and in-store chatbots, augmented reality displays and real-time price adjustments, the way we shop is changing. The implementation of artificial intelligence (AI) is playing a fundamental role in driving the retail revolution.

According to McKinsey, customers are willing to spend more in exchange for personalized experiences. Furthermore, when shelf-level advertising is done in an informative and entertaining manner, customers are also more receptive to it. To meet these high expectations, brick-and-mortar retailers must better understand their customers. This is where AI comes in, allowing retailers to capture the full value and provide multiple solutions.