Hotels are cashing in on boom in multi-billion dollar sleep tourism industry – charging guests $1K a night for smart beds, personalized pillows and alarm clocks that read bedtime stories
Hotels are cashing in on the boom in the multi-billion dollar sleep tourism industry, with a host of high-tech room amenities promising a dream vacation.
Tired travelers looking for the perfect night’s sleep can now choose to rest their heads on a smart pillow, enjoy red light therapy or access a host of wellness treatments, all designed to optimize bedtime.
With more than 100 million Americans reporting they’re not getting enough sleep, the rise in sleep tourism may not be surprising.
More and more people are taking sleep-oriented vacations, and with the industry expected to grow by $400 billion over the next four years, hotels are understandably eager to accommodate this.
Travel writer Ronny Maye is among those taking advantage of the latest developments in sleep tourism.
Hotels are cashing in on the boom in the multi-billion dollar sleep tourism industry, with a host of high-tech room amenities promising a dream vacation
Tired travelers looking for the perfect night’s sleep can now choose to rest their heads on a nice pillow, enjoy red light therapy or a range of wellness treatments
More people are taking sleep-oriented vacations and the industry is expected to grow by $400 billion over the next four years
She said NBC’s Today show that she was skeptical about staying in an Arizona hotel, but she got “the best night’s sleep” she’s ever had.
“Being in so many different places at once, I just wanted to figure out a way to prioritize rest no matter where I was,” Maye explained.
One of those at the forefront of this trend is Hotel Figueroa in downtown LA.
The Hyatt hotel is offering guests the chance to book into its $450-per-night Rest and Recovery suites, which promise to reduce stress by 14 percent in just 10 days.
“Equipped with some of the most advanced sleep, fitness and wellness brands, the specialty suite is designed to optimize your rest, from improved air quality and enhanced lighting to personalized pillows and customizable mattress settings,” according to the hotel’s website.
Guests can lay their heads on their heads own custom-made pillows and an intelligent Eight Sleep mattress that ensures your ideal sleeping temperature.
The atmosphere in the room is also perfectly controlled air purifiers and high-quality earplugs.
High-tech gadgets such as Gamma Light Therapy’s Revive red light lamp and an AI story clock help guests fall asleep, while a gentle sunrise alarm wakes them from a peaceful slumber.
At The Figueroa in LA, guests can book Sleep Suites, which offer a range of sleep-inducing gadgets, including narrative alarm clocks
Alex Shannon, 35, born in London but living in Los Angeles, has made a living as a sleep influencer. Pictured: Mezzanine floor in Tulum, Mexico, August 2018
The Instagram star has paid $56,000 to sleep in some of the world’s most luxurious hotels. In the photo: Le Metropolitan in Paris, March 2018
A recent survey by Hilton Hotels found that rest and relaxation are now the top reason why travelers want to get away from it all.
With that in mind, sAll hotels work together with sleep experts to create the optimal environment for rest.
Among them is The Post Ranch Inn in Big Sur, California, which partners with the so-called Sleep Doctor, Dr. Michael Breus.
Breus has created a series of on-demand sleep sessions designed to be combined with the hotel’s specially balanced menu and yoga and wellness classes, all aimed at helping guests fall asleep.
A suite is available for $1,200 for one guest, although guests must stay a minimum of two nights.
In the city that never sleeps, Aman New York offers every guest a 30-minute wellness consultation.
This includes using a diagnostic tool, the Brain Gauge Pro, to identify problems and provide tailored solutions around sleep.
Designed as a relaxing oasis amid the hustle and bustle, the hotel offers other sleep-inducing treatments such as sound healing, yoga and even massages with amethyst powder, known for its soothing properties.
Travel writer Ronny Maye said her stay at a sleep-away hotel in Arizona allowed her to get some of the best shut-eye of her life
A room at Aman New York that offers each guest a 30-minute wellness consultation to create customized sleep solutions
The Post Ranch Inn in Big Sur has partnered with ‘Doctor Sleep’ Dr. Michael Breus to offer his guests the best sleepover holidays
However, with rooms starting at $2,100 per night, the price may make you wake up in a cold sweat.
But it’s not just hotels that are benefiting from the increase in sleep tourism.
Sleep influencer Alex Shannon told DailyMail.com how he was paid $56,000 to sleep in some of the world’s most luxurious hotels.
Shannon, 35, born in London but now based in Los Angeles, launched his Instagram account @followthenap over a year and a half ago – and has since been inundated with messages from hotels, luggage companies, airlines and pajama brands keen to work with him.
Although the influencer, who still works as an editorial director, is not yet a millionaire, he certainly lives that lifestyle and has stayed at the Four Seasons in San Francisco and Armani in Dubai, among others.
He called the $2,800-per-night Amangiri hotel in Utah the most relaxing place he’s ever stayed.
The beautiful hotel sits on 600 acres of land on the Colorado Plateau and “feels like another planet” according to Shannon.
The hotel says it is known for ‘peace and privacy’ and previously offered residents a sleeping retreat.