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Popular web hosting (opens in new tab) provider Hostinger (opens in new tab) has begun shifting its website building efforts away from its subsidiary, Zyro, following the launch of its new competing service of the same name.
Founded in 2019, Zyro (opens in new tab) is – for more than three years now – the parent company of the platform that has pushed Hostinger to the front line when website building services are needed.
However, after launching the website builder (opens in new tab) service, which can now be purchased as a combo deal with its web hosting service, the company has made clear Tech Radar Pro that all his resources will now go towards pushing the Hostinger site building platform.
What about Zyro?
In a recent blog post (opens in new tab)Hostinger announced that it has introduced Zyro into the Hostinger ecosystem and rebranded it as Hostinger Website Builder.
“We want to have everything under one already recognizable brand so that customers (both existing and new) are aware of our ecosystem. However, Zyro will remain available to existing customers,” said Daugirdas Jankus, Chief Marketing Officer at Hostinger. Tech Radar Pro.
Founded in 2020, the Zyro platform was originally an afterthought of Hostinger with the goal of helping users build their own online presence with a drag and drop website builder tool.
Hostinger also said that Zyro will still be available for new customer signups, but they will stop all marketing activities to bring the product out to acquire new users.
Hostinger’s website builder plan retails for $2.79 per month and includes web hosting, a free domain name, free email accounts, free SSL certificates, and up to 100 websites.
The features that come with Hostinger’s website builder service are almost identical to Zyro’s, minus the price (Zyro’s website plan costs $2.59 per month), and there’s a separate business plan for $3.59 per month for e commerce platforms (opens in new tab).