She's set for a sensational return to Dancing On Ice in the new year.
But Holly Willoughby's bedding range has become a surprise viral hit this festive season after the sheets decorated with the star's likeness went on sale.
The presenter, 42, launched her third range of bedding for the retailer in February, and the floral design caused one user to joke that it looked like a 'commemorative piece'.
The fan tweeted a photo of the bedding to X, formerly known as Twitter, and shared: “I honestly thought Holly Willoughby had passed away and Dunelm was selling memorial bedding.”
The post sparked a flood of comments from other users poking fun at the bedding, with one referencing Holly's famous 'Are you OK?' speech on This Morning in June.
Holly Willoughby's bedding range has become a surprise viral hit over the festive period after sheets decorated with the star's likeness went on sale
The presenter launched her third range of bedding for the retailer in February, and the floral design caused one user to joke that it looked like a 'commemorative piece'.
Showing off his comedic talents, one user shared, “First of all, did you sleep well? I hope so,' while another joked: 'Are they doing a Holly Vallance?'
“Surely it should be called Hollow Pillowby?” one fan joked while another commented: “I wanted to buy some but the lines were too long.”
It comes after MailOnline exclusively revealed Holly will return to live TV in the new year after agreeing to host Dancing on Ice.
After pondering for weeks whether to host the ITV skating show, she signed the deal at Christmas and is said to be 'excited' to get back to work on the show she co-hosted for many years with her former boyfriend Phillip Schofield presented.
Sources at ITV say the channel's bosses are 'delighted' that she will join Stephen Mulhern for the series, which starts on January 14, almost three months after learning of an alleged plot to kidnap and kill her by former guard Gavin Plumb.
An ITV insider told MailOnline: 'Holly is a star and everyone was hoping so much that she would decide to come back.
'After much discussion and much thought, she thought it would be a good thing to get some normalcy in her life.
'There are obvious concerns about live television, her main priority is her family, ITV has been extremely understanding and put no pressure on her at all.
The post sparked a flood of comments from other users poking fun at the bedding, with one referencing Holly's famous 'Are you OK?' speech on This Morning in June
It comes after MailOnline exclusively revealed Holly will return to live TV in the new year after agreeing to host Dancing on Ice
'They wanted to give her all the time she needed, but it was a difficult decision for her. Time was ticking, but the bosses tried to remain calm.'
Katie Rawcliffe, head of entertainment commissioning at ITV, said: 'Holly and Stephen are two of our best-loved presenters, so reuniting them 20 years after they first appeared on screen together as presenters of Dancing On Ice marks the start of an exciting year for the show. show.'
Setting the stage for Holly's re-emergence as ITV's golden girl, viewers saw her briefly return to This Morning in a highlights episode that aired on Wednesday.
She was back on ITV1 for the first time since her resignation when This Morning aired a celebratory compilation of clips from the past 12 months, including one with Willoughby that was originally shown in July.
Sitting next to co-host Craig Doyle on the show's famous couch, the host was on hand to interview Hollywood star Idina Menzel about her iconic role as Elsa in the animated Disney classic Frozen.
Holly wowed viewers again on Thursday after returning to the show for an interview with Miriam Margolyes, in a pre-recorded segment.