Holly Willoughby talks personal growth and learning as she celebrates one year of brand Wylde Moon

Holly Willoughby celebrated the one-year anniversary of her lifestyle brand and website Wylde Moon on Thursday — and took to the site to look back on the first 365 days.

Admittedly, “I didn’t want to make a mistake,” the This Morning host explained that it was a year of personal growth as she struggled to take responsibility for the company and make decisions.

The celebration comes as the TV personality has had a rough couple of weeks after she caused a backlash over her recent ‘queue’ controversy, in which she and This Morning co-host Phillip Schofield were accused of skip the line to see the queen lying in state.

Holly describes Wylde Moon as an “ever-evolving journey of self-discovery,” with recipes, articles, and astrological pieces available to read and a boutique selling products such as perfumes, wax melts, and jewelry.

Reflecting on the past year, the presenter explained in a post on the site that taking responsibility for the business side has been challenging,

She wrote: ‘This is all very new to me and one of the hardest things was realizing that it stops with me! It’s not like you can say, “oh, I’ll ask them and if they sign it, we’re good to go.” Every decision is on my shoulders and it was scary to begin with because I didn’t want to make a mistake.

Bumps in the road: Looking back on the past year in a post on the site, the host explained that taking responsibility for the business side has been challenging

Wylde Moon: Holly describes Wylde Moon as an “ever-evolving journey of self-discovery,” with recipes, articles, and astrological pieces to read

Growing: She describes her growth trajectory within the year of starting the brand, adding: ‘This was such an opportunity to learn and grow’

“What I love is that it forces you to trust your instincts and really listen to that gut feeling of what’s right. All my decisions are based on “Do I believe in this?”, “Is this a true representation of myself?”, “Is this something I think will benefit others?”‘

“When I do that, suddenly there’s more clarity, so it’s less scary, and the more you do it, the more you trust in yourself and the more confident you become.”

Describing her growth trajectory within the year of starting the brand, she added: ‘This was such an opportunity to learn and grow’.

While I added, I didn’t want Wylde Moon to get to the point where I had to rely on other people to keep it going. It’s about being realistic about how much I can do.’

Holly appears to be continuing her recent ‘queue’ controversy, in which she and This Morning co-host Phillip Schofield were accused of skipping the queue to see the Queen in state.

Goods: She often shares branded sporting goods, including pendant necklaces

Fallout: Holly continues her recent ‘queue’ controversy, in which she and Phillip Schofield were accused of skipping the line to see the Queen in state

The weeks-long fallout from the incident — which spawned hundreds of jokes online at their expense — has sparked rival briefing wars, with relations between the presenters now strained.

Holly is also believed to be unhappy that ITV didn’t step in to support her sooner, and there has been speculation – since denied – that she could be leaving the show.

After being spotted on the official camera feed at the venue, the pair said they were there to shoot a segment for This Morning’s show, which was set to air four days later.

No TV crews were allowed in other than the official feed.

Join the queue: You will see members of the public queuing to enter Westminster Abbey, and the media box can be seen at the back

Security: In the face of ‘jumping in line’, a source told MailOnline ITV bosses are aware the NTAs could pose ‘risks’ to the couple and they will take ‘measures’ at night

Holly and Phil have not commented on the matter since they issued a statement insisting they “didn’t skip the line.”

Despite calls for Holly and Phil to be fired could lead to Alison and Dermot being given the role of full-time hosts, sources say they have remained loyal.

Phil and Holly are reportedly being paid a whopping £600,000 to host the daytime show Monday through Thursday, with Alison and Dermot filling in for Friday’s show.

Insiders this morning think they are now ‘through the worst of the crisis’ but ITV bosses are still taking steps to ensure Phil and Holly get all the support they need.

Statement: On Saturday, This Morning bosses denied presenters Holly and Phillip had ‘VIP access’ and filed an application ‘past the queen in state’