Holly Willoughby looked nothing short of sensational as she posed in a floor-length floral dress for her lifestyle brand Wylde Moon on Saturday.
The presenter, 42, who is currently on her annual summer break but is heading for a huge pay rise on her ITV return, was stunned in the summer issue.
Holly took to her Instagram and shared a photo of her posing in a lawn to promote her perfume for the brand.
She wore an off-the-shoulder floor-length chiffon dress with a corset-style bustier and intricate pink flowers embroidered on the skirt.
The star looked stunning as she held up the new product and stared into the distance.
Gorgeous: Holly Willoughby looked nothing short of sensational as she posed on Saturday in a floor-length floral dress for her lifestyle brand Wylde Moon
Captioning the post, she wrote, “As Elizabeth Taylor said… “The beauty of fragrance is that it speaks to your heart… and hopefully someone else’s.”
‘(Borrowed from) The Wild, my @wyldemoon moon signature scent comes from my heart to yours…link to story ✨ #ad #adandownbrand’.
It comes after it was revealed that Holly is ‘set for a great new pay deal with ITV’ when she returns to a modified This Morning on September 4.
The presenter is currently on her summer break, with Josie Gibson and Craig Doyle currently taking on hosting duties in her absence.
But it’s clear she’s in line for a £300,000 pay rise, with her annual salary – an estimated £700,000 – raised to £1million when she returns to a rotating stable of presenters.
As revealed exclusively by MailOnline, Welsh presenter Steve Jones is expected to join the team this summer as ITV scrambles to move on following the abrupt departure of Holly’s long-term co-host Phillip Schofield.
A source told The Sun on Sunday: Holly is at the heart of the show’s future and success and ITV execs want her to lead a stable ship out of a rocky year. It’s going to be a strong start with Alison going off like a dream team.
“Holly’s pay deal is being negotiated in a few months, so they’re putting together a lucrative package that will reflect her extra responsibility without Phil, and they’re willing to go up to £1m a year.”
Wow! The presenter, 42, wore an off-the-shoulder floor-length chiffon dress with a corset-style bustier and intricate pink flowers embroidered on the skirt
Lucrative: It comes after it was revealed Holly is ‘set for a great new pay deal with ITV’ when she returns to an amended This Morning on September 4
Holly is believed to be performing alongside Alison Hammond for her first two shows in September, with hosts including Jones also expected to perform at a later date.
ITV is said to have spent £250,000 revamping the beleaguered show, with a new segment giving fashion expert Gok Wan the chance to travel the UK for doorstep makeovers.
The source added, “They really boost the show with really positive, fun stories, nothing dark or depressing.
Producers will spend the money on showbiz guests and exclusive human interest stories. Viewers can expect a lot of glitz and glamour. But Holly will definitely be the jewel in their crown.”
Jones will co-host the program with Josie Gibson on Wednesday, and ITV bosses are ‘thrilled’ with the new addition to the show following Schofield’s departure in May.
Sources at the channel say if viewers like him he will ‘almost certainly’ be part of the This Morning’s rotations of hosts who will present with Holly Willoughby alongside Ms Gibson, Alison Hammond, Dermot O’Leary and Craig Doyle.
One told MailOnline: ‘The hope is that those watching at home will love Steve, he is a very experienced announcer but also very sassy.
Getting in: The presenter is currently on her annual summer break, with Josie Gibson and Craig Doyle currently taking care of hosting duties in her absence
Rotating bench: Holly with Craig Doyle, a popular presence on This Morning since he came in as a temporary replacement for Phillip Schofield
“There is no permanent replacement for Phil, Holly will present with Alison, Josie, Dermot and Craig, and now probably Steve.”
“Hopefully he will be part of the new dawn for This Morning after the Schofield scandal, and help give it a fresh new look.”
Jones, 46, from Wales, who currently anchors Channel 4’s Formula 1 coverage, rose to fame in 2003 when he co-presented Channel 4’s T4 with Miquita Oliver. He was later hired by Simon Cowell to host the X Factor USA.
ITV bosses have decided not to replace Schofield, 61, who admitted in May to having an affair with a much younger colleague and then lied to The Mail on Sunday about it.
Instead, Holly will take center stage in the program from Monday to Thursday, featuring a member of what ITV chefs refer to as the ‘This Morning family’.
Old times: ITV tries to move on after the abrupt departure of Holly’s long-term co-host Phillip Schofield earlier this year