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Holly Willoughby put on a very glamorous show in a festive red dress as she enjoyed a cheeky drink to celebrate Christmas.
The presenter, 43, looked stylish as she posed in a long-sleeved velvet dress with a ruffled skirt and a plunging neckline.
Standing in front of a silver and green tree, Holly held a bottle of bubbly and playfully sipped from a glass in an album of photos shared to Instagram on Wednesday.
To match her elegant dress, Holly completed her ensemble with a bright red lip and styled her hair into her blonde bob.
The photos were shared by Holly’s brand Wylde Moon, designed as ‘lifestyle and guidance to help you reconnect with yourself’.
The company wrote: ‘It’s Chriiiiiiiiiiistmaaaaas! Merry Christmas to you all, with so much love from all of us.
Holly Willoughby put on a very glamorous show in a festive red dress as she enjoyed a cheeky drink to celebrate Christmas in an Instagram post from Wylde Moon
The presenter, 43, looked stylish as she posed in a long-sleeved velvet dress with a ruffled skirt and a plunging neckline
The TV personality – who left her role on This Morning in October 2023 – returned to the small screen earlier this month when she launched new game show You Bet! launched. with Stephen Mulhern.
The show returned after 27 years on Saturday December 7 and can be viewed on ITVX.
The former children’s TV presenter was famously nicknamed Holly Willoughbooby when she started working on primetime shows in the 1990s.
And the mum-of-three admitted she was ‘proud’ of the cheeky nickname.
She credited Keith Lemon with coining the term when she worked on his racy show Celebrity Juice.
The award-winning comedy show was axed in December 2022 after 14 years on air and was hosted by Leigh, 51, in the form of his alter ego.
She told the Standard: ‘Really, it’s really lovely and I’m proud that a mother who breastfeeds children can get that award… if you can call it that.’
But in recent years, Holly has established herself as a style icon for every woman – with her homely and conservative This Morning ensembles often selling out as viewers tried to emulate her style.
Standing in front of a silver and green tree, Holly held a bottle of bubbly and playfully sipped from a glass in an album of photos shared to Instagram on Wednesday.
The photos were shared by Holly’s company Wylde Moon, a ‘lifestyle and guidance to help you reconnect with yourself’
But now that she’s back in the spotlight, Holly has launched a range of eye-catching ensembles in recent weeks, from sparkling mini dresses to glitzy frocks.
In September, Holly turned heads when she attended the NTAs in a glitzy £30,000 strapless silver and black dress from luxury couture brand Kolchagov Barba, which featured a high leg slit.
More recently, she stunned in a tiny mirror disc dress and rocked a set of hair extensions as she promoted her wellness range on Monday – and donned a pair of skimpy camo hot pants in first look photos from Netflix’s upcoming series Bear Hunt.
And she put on a leggy show in a halterneck LBD for the launch episode of You Bet!
Speaking to MailOnline about Holly’s style change, brand and culture expert Nick Ede said: ‘Holly Willoughby has always been a style icon, but as she has stepped away from the day, her fashion choices have become more stylish, vibrant and sexy.
‘She has a great eye for fashion and with her new show coming to Netflix soon, all eyes will be on her, both in the UK and worldwide.’
He added, “With such a wide reach, this could be her moment to become an international star.”
‘Her style is a big seller and when she posts about the looks she wears, they sell out quickly.
‘And with her new-found glamorous life after a difficult time before it’s time for Holly to shine brighter at the event and be a winner in style and beyond.’
Holly ditched her homely image and revived her sexy Noughties style for a big TV comeback (left, in an Instagram post, directly during the You Bet! revival)