To cope with the competition, entrepreneurs have several options.
While some choose to discount their products or launch special offers, others choose a different path. They choose not to be creative with their prices, but with promoting their services.
So welcome to the world of crazy business cards. People from all over the world have been posting their designs online, with Bored Panda collect the best in an online gallery.
From fun artwork to practical small products, what these business cards have in common is that they do so much more than just grab the attention of new customers.
While a pest control company opted for shock tactics and placed a fake cockroach on its business card, a knife sharpening shop made sure potential customers received a custom-made band-aid.
This knife sharpening company, based in Seattle, USA, took the precaution of offering potential customers a band-aid as a business card
Elsewhere, a creative bartender took the trouble to bottle homemade liquor to promote his services, just as a resourceful barber had the foresight to offer customers a handy comb.
And we haven’t even mentioned the playful cosmetic surgeon who created an interactive business card that allowed clients to imagine how their bodies could change.
FEMAIL has selected the most striking business cards here, which will undoubtedly convince customers with their ingenuity, courage and humour.
A pest control expert decided to use shock tactics to get new customers on board by placing a fake cockroach on the company’s business cards
A professional bartender promoted his services by giving customers a taste of his work
A hairdresser had the foresight to offer customers a handy comb when she opened her new salon
A dental practice in the US provided potential customers with dental floss in the form of a business card
A playful plastic surgeon from Vienna, Austria, has created an interactive business card to help clients imagine what their bodies might look like after surgery
A company that sells musical instruments would offer musicians a guitar pick instead of a boring business card
A photographer took a simple but effective approach with his business card, promising to ‘photograph’ clients
This sweet business card in the shape of a taco from a Mexican restaurant is sure to whet customers’ appetites
A UK-based seed packet company is offering customers the chance to try seeds before they buy, with a mini pack that can double as a calling card
This packaging company offers potential customers a miniature cardboard box with its details instead of a regular company card
A divorce attorney looking to double his business took a bold approach when designing his business card