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Zoom has published the results of its research into how we will all be using the video conferencing service in 2022.
The company found the middle of the week to be the best time to use Zoom, with Tuesday the most popular day for meetings and Wednesday for team chats and webinars. It came as no surprise to anyone that Friday was the quietest day of the week.
January and October were the busiest months this year, with January 19 being the busiest day for Zoom meetings and October 18 for both Zoom Phone – the company’s VoIP service – and its advanced conferencing platform Rooms.
Other services
The average Zoom meeting had seven participants and lasted just under an hour at 52 minutes. Both figures are slightly lower than last year (ten participants and 54 minutes). Just under half of all meetings in 2022 also used screen sharing.
Looking at the other services, Rooms was again the most used on Tuesday and since November 2021 its use has increased by an average of 6.5% every month. Zoom believes this is due to the gradual return of some staff to the office, in view of the design of Rooms for hybrid work arrangements.
Zoom Phone usage increased by one million by 2022, now with four million licenses sold. Again Wednesday was the most popular day to call.
Webinars were most commonly scheduled on February 24 this year, and somewhat surprisingly, Sunday was 32% busier than Saturday for these to take place.
Late October has been a busy time for Zoom Events, with the 24th-27th being the most popular time of the year, peaking on October 26th.
Age differences
In a survey of just under 3,000 users, the most common pet peeve (34%) was talking about it, followed by a last-minute question at the end of a meeting (28%). Third was eating while muted (24%).
Zoom also found some interesting differences in preferences depending on the age of the respondents. When asked about their least favorite business phrases, Generation Z chose “I’ll ping you” and “take this offline,” while “synergy” was lamented by Millennials and Generation X. Baby boomers, on the other hand, weren’t fond of the classic “think outside the box” aphorism. beaten path”.
Boomers also hated emojis the most (25%), as well as gifs (36%). Millennials, on the other hand, liked them the most, with nearly half of them approving of their use.
When it came to favorite ways to communicate, Gen Z preferred team chat (36%), but also liked using video the most – despite 63% saying they also turn off their camera when attending meetings.
More than half of millennials prefer chatting and dislike phone calls. Generation X and Baby Boomers preferred email, but the former still used team chat and video calls, and the latter were most likely to call.