Help! Stella McCartney is plunged into row over trademark ‘S’ symbol with retailer Schou
She leads a dazzling life, dividing her time between an £18 million house in Notting Hill and a Georgian farmhouse deep in the Worcestershire countryside.
But don’t assume that Stella McCartney does everything her own way. Indeed, I can reveal that the award-winning fashion designer – the younger of Sir Paul McCartney’s two daughters by his late first wife Linda – is involved in what threatens to be a protracted legal battle.
The confrontation stems from an application that Stella’s company, Stella McCartney Limited, filed this year with the Intellectual Property Office in London.
The aim is to prevent theft or copying of names, inventions and designs.
Stella, 51, tried to trademark a symbol with two ‘S’s in a circle. Her application contained a list of products in which this trademark could be used, ranging from makeup to clothing, as well as jewelry, gym bags, yoga mats and even hot water bottle covers.
Stella McCartney (pictured in 2019) is embroiled in what threatens to be a protracted legal battle
The confrontation stems from an application that Stella’s company, Stella McCartney Limited, (pictured) filed this year with the Intellectual Property Office in London
Stella, 51, tried to register a trademark for a symbol with two ‘S’s in a circle (pictured left), but her application has prompted an objection from Schou (logo pictured right) — the largest retailer of ‘non-food items’ in Scandinavia.
But her application has prompted an objection from Schou, the largest retailer of ‘non-food items’ in Scandinavia.
Established in 1912, the company takes its name from its founder, Johannes Schou, and now encompasses interior design, kitchenware, tools and machinery, and has offices not only in the Schou family’s native Denmark, but also in Norway, Sweden, Finland , Germany and even China.
It is difficult to say whether there is any chance of the two parties reaching a settlement.
“Unfortunately we are unable to comment,” said Anne Moirez of CMS Cameron McKenna Nabarro Olswang, the law firm assisting Stella.
Schou, which is now run by the fourth generation of the family, did not respond to a request for comment.
It’s a record of sustainability that Stella’s firm would certainly be proud to emulate. In 2021, it reported an annual loss of £32 million.
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