Helen Skelton ‘under fire from BBC bosses for plugging brands during her time as a Morning Live presenter’
Helen Skelton ‘under fire from BBC bosses for plugging brands during her time as a Morning Live presenter’
Helen Skelton has reportedly come under fire from BBC bosses after plugging brands while working on Morning Live.
The 40-year-old television presenter has gone against the broadcaster’s strict guidelines by tagging brands of clothing, jewelery and cake makers in her Instagram posts.
Guidelines state that ‘no talent should advertise on-air any products, goods, services or clothing they use’.
The BBC, which is funded by the license fee, does not allow advertisements or product placements on its television or radio outputs or on its websites.
Helen has since removed the tags and has not received payment for mentioning the brands on her social media channel.
Controversial? Helen Skelton, 40, has reportedly come under fire from BBC bosses after plugging brands while working on Morning Live
Name drop: On Friday, Helen shared a photo of herself with some cakes made by 2018 Great British Bake Off winner Briony May Williams, tagging them in her Instagram post
A BBC spokesperson told MailOnline: ‘Helen pays for the clothes she wears on the show and has no relation to the brands tagged.
“She has now removed brand mentions from social posts associated with the program.”
MailOnline has reached out to a Helen representative for comment.
On Friday, Helen shared a photo of herself with some cakes made by Briony May Williams, winner of the 2018 Great British Bake Off.
Bosses of clothing brand Dancing Leopard had also shared a photo of Helen in her pink dress to encourage customers to buy the item, while employees of jewelry brand Loel & Co had shared a photo of Helen wearing one of their necklaces.
It comes after it emerged that Helen was reportedly dating again, a year after her “trust was betrayed” by ex-husband Richie Myler.
The TV presenter announced her retirement from England and Leeds Rhinos rugby league star Richie, 33, in April last year.
Helen, who shares sons Ernie, eight, Louis, five, and 16-month-old daughter Elsie with Richie, is now “reluctantly dipping her toe back into the dating pool.”
Tagged: In another photo, taken at the Morning Live studio, Helen tagged luxury womenswear brand ME+EM
A source told OK! magazine: ‘After her trust was broken, she’s nowhere near ready for an all-in long-term romance.
But she doesn’t shut herself off from anything anymore. She is open to new adventures in every way and strives to say ‘yes’ to more things that turn her on.”
Helen also leaves Richie by marketing the marital home they once shared.
A source told it MirrorHelen has moved on with her life and feels it’s time to start with a clean slate.
“She’s put up for sale the house they shared together and is looking for a new place to move with the kids in the coming months.”
Single and ready to mingle: Helen is reportedly dating again a year after her ‘trust was betrayed’ by ex-husband Richie Myler
Eg: The TV star announced her split from England and Leeds Rhinos rugby league star Richie, 33 (pictured), last April
Since his divorce from Helen, Richie has had a baby with new girlfriend Stephanie Thirkill, 32, the daughter of Leeds Rhinos president Andrew.
Former Strictly Come Dancing star Helen and Richie married in 2013 and moved into their Yorkshire property together seven years later.
The ex-couple put money into several renovations of the property until they split last year.
Months later, Helen appeared on Celebrity Yorkshire Auction House and said she had “sold a bunch of stuff” while tidying up her life.