Heidi Klum blocks comments as fans react to new ‘weird’ and ‘inappropriate’ lingerie ad with daughter Leni

Heidi Klum has blocked comments on her latest controversial lingerie advert featuring her daughter Leni after being criticized for the post.

Over the past two years, Heidi, 51, has repeatedly come under fire online for starring in flashy Intimissimi promotions with Leni, 20.

Back in November 2022, the pair were criticized for a “weird” and “disturbing” campaign for the brand, which many fans deemed inappropriate.

This week, Heidi joined her daughter for an underwear-clad Instagram clip in which she filmed nepo baby Leni modeling a see-through bra as she pouted for the camera.

Their latest video was once again met with hateful comments, with one viewer wondering: ‘What normal mother poses with her daughter in lingerie?’

Heidi eventually disabled the comments on the post – a tactic she’s used before when she was scheduled for her underwear shoots with Leni.

The pair started the video dressed in red satin loungewear, with Heidi flashing her bra before pulling out a camera.

The former USA Angel then stripped down to a red bra and showed off her toned frame before the mother and daughter hugged on the sofa.

Klum has been consistent roasted for posing in lingerie with her eldest daughter.

Earlier this year, the star added her mother Erna, 80, to the mix for a new campaign shared on Instagram.

The German star posed together with Erna and Leni for the Italian lingerie brand Intimissimi.

They were all dressed smartly, although Leni did show off her black lace bra with the help of a sheer top.

Heidi shares her eldest, Leni, with Italian businessman Flavio Briatore, whom she divorced while still pregnant.

She began a relationship with singer Seal soon after, and the two married in 2005, four years before he adopted Leni at the age of five. Heidi and the singer shared three biological children: sons Henry, 19, and Johan, 17, as well as daughter Lou, 15.

The supermodel, 51, joined her eldest child, 20, for another underwear-clad clip in which she filmed nepo baby Leni modeling a see-through bra as she pouted for the camera

The pair started the video dressed in red satin loungewear, with Heidi flashing her bra before pulling out a camera

The former USA Angel then stripped down to a red bra and showed off her toned frame before the mother and daughter embraced on the couch

Leni showed off her pouty lips as she stripped off again for the lingerie brand

Heidi wowed in the lingerie campaign as she modeled red underwear

The mother-daughter duo showed off their close bond

She married Tokyo Hotel guitarist Tom Kaulitz December 2018.

In October 2023, fans expressed how disturbing they found the photos of both Heidi and Leni showing off their bodies in lingerie while arm in arm.

Commenters on Initimissi’s Instagram post were largely positive, but several vocal users were concerned or disturbed by the mother-daughter display.

“Dude, that’s your mom,” someone said bluntly.

Another wondered: ‘What normal mother poses with her daughter in lingerie?’

‘Family business, it must continue!’ one user replied.

‘What normal mother would pose in lingerie with her daughter?’ one concerned fan shared on social media.

“Something’s wrong there,” another person added approvingly.

Heidi blocked comments on her post.