Heidi Klum has been hit with comments after sharing a post in which she poses in lingerie next to her 18-year-old daughter.
The supermodel, 49, took to her social media platform on Tuesday to upload images from their latest Intimissimi campaign.
But Heidi faced a wave of backlash over the photo shoot in which she and her lookalike daughter Leni flaunt their figures in lacy lingerie.
To promote their new Intimissimi campaign, Heidi took to Instagram to share a series of snaps from the shoot and urged people to tag them if they saw their billboards.
She wrote, “Yiiiippppppiiiiiiiiii our new @intimissimiofficial campaign is here. You can discover #theartofitalianlingerie online and in all Intimissimi stores.
Criticism: Heidi Klum has been hit with backlash after sharing a post in which she poses in lingerie alongside her 18-year-old daughter
New campaign: The supermodel, 49, took to her social media platform on Tuesday for their latest Intimissimi campaign. But Heidi faced a wave of backlash over the photo shoot
In the photos, German-American model Heidi flaunts her enviable physique in a blue lingerie set adorned with intricate white lace.
She styled her golden locks straight over her shoulders and showed off her glamorous makeup palette with her age-defying features.
Leni stood next to Heidi, wearing a white underwear set with a satin shirt, as she posed hand in hand with her mother.
However, some fans criticized the campaign, with one writing, “The first thing I think about when I want to pose in my intimates is ‘my mom should be here!”, another replied, “I know, kinda dirty.’
Another follower typed, “I wouldn’t be proud to show off my daughter like this. I would feel ashamed and sad.”
A third fan chimed in, “Somehow it’s weird seeing mother and daughter in underwear. I mean, how many have been photographed like this with their mothers.’
“It just looks weird,” added another.
Wow! The supermodel, 49, showed off her incredible figure as she struck a series of poses in a blue and white lace lingerie set
Backlash: But Heidi faced a wave of backlash over the photo shoot in which she and her lookalike daughter Leni flaunt their figures in lacy lingerie
However, other followers gushed about the campaign, calling Heidi and Leni “beautiful” and that they were a “wonderful family.”
Elsewhere on Tuesday, Heidi also counted down the days to her milestone 50th birthday on June 1 when she shared a host of sexy snaps while visiting London.
She showed off her ample possessions as she wrapped a white dressing gown around her shoulders as she sat on the side of a bathtub.
Heidi let her damp golden locks fall over her shoulders as she pouted and struck a sultry pose as she relaxed at the five-star hotel in Dorchester.
Alongside the snaps, she revealed it was still a month away from her 50th birthday, writing: “1 Month to my big 50 @tomkaulitz LONDON #timeflieswhenyourhavingfun.”
Pouting: She also shared a very racy photo of herself from London’s The Dorchester hotel posing in a white bathrobe while sitting on the side of a bathtub
Her latest campaign featuring her daughter comes after they received backlash last year for posing in lingerie together at a previous photo shoot.
The mother and daughter previously defended one of their campaigns after receiving backlash for posing together for the Italian brand.
They played side-by-side last November for a campaign that was branded “weird” and “disturbing.”
But when asked by social media users about the criticism of the campaign, Leni insisted it didn’t affect her positive feelings about the shoot.
“I honestly didn’t look at many comments,” she admitted. “Overall I’m happy with the campaign and I had a great day with my mum.”
Leni insisted she “pays no attention” to negative feedback and is grateful to have worked on a shoot with her mother, whom she described as her “inspiration.”
“Just the advice she gives me, the way she works, everything about her, I could go on and on,” the teen said. Page six at her mother’s annual Halloween party. “I like shooting with her.”
Relaxing: Heidi let her damp golden locks fall over her shoulders as she pouted and struck a sultry pose as she relaxed at the five-star hotel in Dorchester
Leni’s biological father is Heidi’s ex Flavio Briatore. But singer Seal legally adopted her in 2009 after she tied the knot with the Making The Cut star in 2005.
After nearly seven years of marriage, Heidi filed for divorce in 2012, which was finalized two years later in 2014.
Her daughter has followed in her mother’s footsteps and made a name for herself in the modeling world.
She recently starred in a magazine cover for Hunger and has appeared in Vogue Germany and Glamor Germany, as well as walking in Milan Fashion Week.