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Britons in love were told today to be wary of an unexpected consequence of the Caribbean temperatures this weekend.
Sweltering weather triggers a phenomenon nicknamed “cheatwave,” according to an expert who claims that sunny spells are likely to make people much hornier than usual.
When Britain experienced its hottest day of the year on June 10, when the mercury hit 30°C, registrations for the country’s largest marriage site rose by 64 percent.
The same thing happened around this time last year.
Jessica Leoni, op Illicitencounters.comsays hot weather is directly to blame.
On Britain’s hottest day of the year, registrations for a leading UK matrimonial website surged
“It’s not just ice cream sales that skyrocket during a heat wave, it’s cheating,” she told MailOnline.
“The hot weather causing a spike in cheating is a pattern we often see on Illicit Encounters.
“During last year’s heat wave, also in June, we saw a 54 percent spike in traffic to our site.”
She added that the site – which claims to have over a million UK members – has also discovered a link between ‘degrees and debauchery’, with the number of cheaters rising as the mercury rises.
Ms Leoni said: ‘The novelty of prolonged periods of hot weather makes us more excited, and the usual rules don’t apply.’
The sex expert’s beliefs follow previous research showing that more time in the sun can actually increase your libido.
Researchers at Tel Aviv University suggest that UV exposure may stimulate ‘sex steroid’ hormones such as estrogen and progesterone while increasing testosterone in men.
They also add that attraction can also increase with warmer temperatures, with men and women much more willing to engage in sexual intercourse.
The cheat wave: It turns out that UV exposure can actually increase levels of sexual hormones while increasing testosterone in men
But spending more time outdoors and being social is another driver.
This was the case for ‘Jess’, who wished to remain anonymous, as she started her affair amid the boiling weather.
While this fling could have happened in any season, the 37-year-old claims the heat is what got her into action.
“At some point I would have met someone else if I’m being honest with myself, but the weather and the need to be outside more and socialize and embrace life a little more made it much easier to happen,” she shared. them MailOnline.
“As soon as the sun comes out, I really feel like a different person. I love the summer.
‘The atmosphere of having a drink in the sun or being able to dress in summer and get my legs out. I think it makes me feel better, more confident and a little bit more liberal.
“So it’s those kinds of things that made it more likely for me to meet someone else, I’d say.”
In a poll of 1,000 new Ilicit Encounters members, 71 percent agreed that the warm weather made them hornier.
Just under 70 percent also admitted that this was all or part of their reason for signing up with the site, it was claimed.
Ms Leoni said: ‘The UK is getting more used to hot spells and there is plenty of scientific literature on what this could mean for cheating.
‘Take Daniel Kruger, for example. The evolutionary psychologist at the University of Michigan said that warm weather takes us back to childhood and that summer means no school, freedom and fun?
“That attitude carries over into adulthood, making us feel like the usual rules don’t apply during these months.
“Some people think it’s okay to cheat once the hot weather arrives. They think, “Oh, it’s just a summer party” – as if normal couple behavior is on hiatus.
“Throw into the mix people who are more social in the summer, and the warmer the weather, the less clothes you tend to wear, and we’ve got the perfect storm for cheating.”