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Ever since Harry Styles mentioned a Los Angeles restaurant in one of his songs, dozens of women have been lining up outside the cafe for a chance to sit and eat inside.
The singer-songwriter’s super fans have been traveling from across the country to eat at the Beachwood Café since December 2019, when Harry Styles briefly mentioned him in his song Falling.
In the song, he sings, “And the coffee is at the Beechwood Café.” Many believe the song is about her ex, Camille Rowe, a former Beachwood Canyon resident.
But since then, owner Mike Fahim told the New York Timesthe restaurant has filled with women from Generation Z and millennials, some of whom will wait outside for up to three hours to sit down and eat at the cafe.
Videos posted online by the casual eatery show the length of the lines, which wrap around the block. Once inside, the girls could be seen holding cardboard cutouts of the star as they erupted into some of his songs.
Fahim is now capitalizing on the newfound fame, selling merchandise and answering fan questions about what Harry Styles ate and where he sat.
Harry Styles’ name dropped at the Beechwood Café in his 2019 song Falling
Before Harry Styles released the hit song in 2019, Fahim said the restaurant normally served around 300 guests from Friday to Sunday.
He said the diners would mostly be a mix of locals, tourists heading to the nearby Hollywood sign, studio executives hosting luncheons and celebrities trying to keep a low profile.
But that all changed in early 2020, when the clientele began to shift to Gen Z girls and young women, some of whom even brought cardboard cutouts of Styles for photos.
Fahim, who said he had never heard of Harry Styles before, embraced the newfound popularity and made a few changes to the 1970s diner.
“I made the mistake of not bringing in merchandise sooner,” she said, noting that she only started offering merchandise when she discovered that eBay and Etsy accounts were selling imitation merchandise for her restaurant.
The tip jar now reads ‘Harry Tips Here’, and a sign depicted on a mural declares ‘The Coffee’s Out’ just like in the song.
Fahim said he and his staff are happy to take photos and answer questions from fans about what Harry Styles ate (the Beechwood Scramble) and where he sat (the table in the center of the room and the booth in the far right corner). ).
Someone on his staff even monitors “the whole situation on Instagram and TikTok,” Fahim said, and if Styles is in town, as he was for two weeks in the fall when the cafe ran out of merchandise and menu items, Fahim doubles down. . staff and supplies.
Now, he says he typically sees around 1,000 diners each weekend.
Videos posted online show the extent of the long lines outside the cafe early one morning.
Since then, dozens of Gen Z and millennial women have been lining up outside the Los Angeles restaurant, waiting hours for a chance to sit inside.
The restaurant serves nearly 1,000 customers each weekend, after previously serving only about 300
Many believe the line is about his ex, Camille Rowe, a former Beachwood Canyon resident.
Many come from states across the country, and Casey Gossweiler, 27, of Maryland, told the New York Times: “I felt like coming here would complete the whole Harry Styles experience.”
Noelle Jay, 26, described being in the cafe as “painful” and said: “I could literally evaporate thinking about” being in the same space where Harry Styles once ate eggs.
“He’s like my comfort person, my light, my inspiration, all of the above,” she said, as her cousin Mia Tucci, 17, put it, “he’s like a god.”
Nathan Freeman, 26, and his wife, Shannon Freeman, 25, were also in line early on a Thursday morning after spending the day before at Sycamore Cove Beach in Malibu, where fans say Styles filmed videos for Watermelon. Sugar and the success of One Direction What Makes. You are beautiful.
“It’s a family in a lot of ways,” Taylor Anderson, who once took her family out of the way on vacation to the Amalfi Coast to visit a street where Styles filmed parts of Golden’s music video, which she only found by searching Google Maps . landmarks in the background – fandom saying.
‘A good example of how the online world connects people.’
Her friend, Alyson Johnston, added: “You can just look at someone and if they’re our age and they’re wearing clothes that look like Harry’s style, it’s like ‘Okay, these are people you can talk to’.”
Xoee Margolis, 26, explained that the term is Harry’s coding for dressing like Harry Styles.
Many Harry Styles super fans travel from all over the country for the chance to sit inside
Fans have said that they have formed a kind of family that was connected online.
Wait times at the Los Angeles restaurant can be up to three hours.
The café owner has decided to capitalize on the newfound fame, selling merchandise and renaming the tip jar.
On a Saturday morning before a Harry Styles concert in town, the Times reports, a line began to form outside the restaurant an hour before it opened.
At 8:40 a.m., Nicholas Brown, the actor who plays cousin Greg in Succession, joined but left before he was even seated, apparently exasperated by the long line.
At one point, wait times were two to three hours.
But locals Jim Krantz, 67, and Brian Burchfield, 59, explained that this was not always the case.
“I mean this was like Mayberry RFD, but not anymore,” Krantz said, referencing the 1968 spin-off of The Andy Griffith Show.
“I think it’s fascinating, a social phenomenon,” he said. “But it’s a bit inconvenient when it comes to being able to do your daily life up here.”