Hard disk drives could finally be out by Christmas if this trend continues

Analyst firm Trendforce has forecasted that the average selling price of NAND Flash, the basic building block of all SSD (Solid State Drives) and microSD cards will fall by up to 15% during the current quarter. It has already been down by almost 25% over the last quarter prompting the biggest manufacturers; Kioxia, Solidigm, Micron and WDC to slash production in order to reduce supply in the market.

Weak demand in the consumer and enterprise SSD customers combined with Samsung’s reluctance to keep producing as much NAND as possible means that the price drop we’ve seen over the past 12 months across SSD and microSD products will likely carry on unabated with smaller capacities gradually phased out.