Shoppers have discovered the ‘bag of the summer’ – and it’s an affordable dupe of a high-end shoulder bag.
The Target Shoulder Bag ($25) flew off the shelves after fashion fans noticed a sharp resemblance to an English designer bag.
DeMellier’s Tokyo bag ($650) has a unique triangular shape with an arrow-shaped magnetic closure.
Shoppers around the world call it the perfect “city bag” that takes even the simplest outfit to the next level.
Likewise, Target’s shoulder bag is perfect for those on a budget who are looking for a high-quality accessory.
When compared side by side, the bags look almost identical, with many unable to tell the difference.
“I love this bag, it’s beautiful and stylish,” said one five-star reviewer. “It matches all my clothes.”
“There’s no one in my area who can afford a $650 bag, so the Target bag is a winner,” another added.
The Target Shoulder Bag ($25) [left] is flying off the shelves after fashion enthusiasts noticed a sharp resemblance to DeMellier’s Tokyo bag ($650) [right]
Target’s clothing ranges have been hailed as some of the best value for money pieces on the market, with thousands raving about the superior design and quality
The Target shoulder bag is available in black, brown, nude and a textured woven version.
Crescent bags are all the rage on social media, with ‘it girls’ bringing back the classic ’90s trend.
Kmart Australia recently sent fashion-forward fans into a frenzy with a new ‘dupe’: an $18 bag that looks way more expensive than a designer style.
The budget retailer’s Moon Crossbody Bag comes in black and cream and looks a lot like Polene’s $840 Numero Dix bag.
The affordable handbag was spotted by a fashion blogger, who is behind the Kmart Insider Instagram page, and quickly raved about it.
“Thank you so much to my enabled follower for spotting this,” the anonymous influencer said.
Kmart Australia sent fashion-forward fans into a frenzy with its latest must-have dupe: an $18 bag that looks way more expensive
Many were impressed by the similarities between the two brands.
“Wow, what an amazing dupe,” one wrote.
“I need this bag, I love it,” said another.
Target’s clothing lines are hailed as some of the best value for money pieces on the market, with thousands raving about the superior design and quality.
Target’s recent clothing lines have also gone viral on Australian fashion TikTok, with thousands of women sharing their clothing collections.
“I’m obsessed with the new spring and linen collection at Target,” one person said.
“The work cabinets are simply the best,” another added. “It’s always the first place I go when I need new clothes these days.”