Hailey Bieber and her husband Justin shocked customers at upmarket Erewhon supermarket by jumping behind the counter to serve ice cream sundaes.
The model, 27, whose Strawberry Glaze Skin Smoothie was a viral hit at the supermarket, has created a soft serve version to celebrate Valentine’s Day.
Hailey enlisted her singer husband, 29, to help make the sundaes they handed out to customers at the Beverly Hills branch on Monday afternoon.
Their joint performance comes hours after Justin devastated his fans by not performing with Usher during his Super Bowl halftime show.
The couple attended the game and fans hoped he would join the rapper during the performance, but that was not to be.
Hailey Bieber and her husband Justin shocked customers at upmarket Erewhon supermarket by jumping behind the counter to serve ice cream sundaes
The model, 27, whose Strawberry Glaze Skin Smoothie was a viral hit at the supermarket, has created a soft serve version to celebrate Valentine’s Day
Hailey enlisted her singer husband, 29, to help make the sundaes they handed out to customers Monday afternoon at the Beverly Hills branch
The next day, Hailey wasn’t afraid to get her hands dirty as she made the sweet treat herself and poured sauces and toppings over the ice cream.
Looking typically glamorous for the occasion, Hailey wore a Valentine’s Day-appropriate red co-ord with a cropped cardigan and miniskirt.
She wore her newly dyed auburn locks in a bouncy, blown-out stye and added a pair of chic sunglasses to complete the look.
Meanwhile, Justin wore a leather jacket with sunglasses and a Carhartt cap as he helped his wife with the task.
The promotion was shared on the Instagram page of Hailey’s skincare brand Rhode, who shared the video and wrote in the caption:
‘Strawberry glaze 4ever. Starting this Valentine’s Day, you will receive a rhode scratcher at Erewhon if you order HB’s soft ice cream sundae with strawberry icing. Scratch the heart and have a chance to win free Rhode goodies.’
The couple’s appearance comes hours after they attended the Super Bowl together and sat next to the Kardashians in a box as the Kansas City Chiefs defeated the San Francisco 49ers.
However, the A-list box was branded a ‘snoozefest’ compared to Kim’s old viral Taylor Swift and her crew who were in a separate room.
While Taylor and her team celebrated her toned boyfriend Travis Kelce’s victory into the early hours on the Las Vegas strip, Hailey and Justin appeared to be heading home.
Hailey revealed they stopped by for takeout at In-N-Out, wearing one of the fast food chain’s hats on her head in a sultry selfie.
She wasn’t afraid to get her hands dirty as she made the sweet treat herself and poured sauces and toppings over the ice cream.
The promotion was shared on the Instagram page of Hailey’s skincare brand Rhode, who shared the video and wrote in the caption: ‘Strawberry Glaze forever’
She wore her newly dyed auburn locks in a bouncy, blown-out stye and added a pair of chic sunglasses to complete the look
During the Super Bowl, Justin’s fans flooded social media with questions about why the Baby hitmaker wasn’t on stage with Usher during the halftime show at the Super Bowl – with the singer praising his ‘brother”s performance.
The R&B icon, 45, thrilled fans with an electrifying halftime show at Super Bowl LVIII at Allegiant Stadium and even brought a slew of fellow music superstars on stage to join him — with one notable absence.
Ahead of the nail-biting clash, which saw the Kansas City Chiefs score a touchdown in the final seconds, music fans desperately hoped the Never Say Never singer would surprise fans by joining Usher on stage.
Although his performance did not disappoint, viewers were left heartbroken when the halftime show ended and the cameras panned to Justin and his wife Hailey sitting in the stands.
Justin himself sparked a flood of questions after praising Usher’s performance on Instagram.
He captioned a photo of the My Boo singer: “I love you my brother. No one can sing and dance like you.
‘I love you from the bottom of my heart. Brought the ‘A’ to the world. Just you honey.”
But fans quickly flocked to the comments section to complain about Justin’s absence from the show.
One person said: ‘You should have been there too.’
Another user added, “All night I waited, ‘I just need someone to love,’ and I had no one to love.”
Someone else said: ‘Justin Bieber Super Bowl 2025.’
“Where were you, Justin Drew Bieber?” another fan wondered.
Looking typically glamorous for the occasion, Hailey wore a Valentine’s Day-appropriate red co-ord with a cropped cardigan and mini skirt
Hailey revealed they stopped for takeout at In-N-Out, wearing one of the fast food chain’s hats on her head in a sultry selfie
Bieber fans flooded his social media asking why the Baby hitmaker wasn’t on stage with Usher during the halftime show at the Super Bowl
Justin praised Usher’s performance in an Instagram post today, and although he was at the match, he was in the stands with his wife Hailey