Hailey Bieber sizzled in a series of new Instagram snaps on Thursday as she began the countdown to her 27th birthday.
The model, born on November 22, wore a glamorous strapless red velvet dress that hugged her enviable figure.
Justin Bieber’s wife – who recently modeled for Calvin Klein’s holiday collection – added gold accents to the outfit and wore hoop earrings, a stylish watch and a number of rings.
Her blonde locks were brushed back into a sophisticated bun, with a few more strands to frame her face.
“Starting birthday week early,” the beauty captioned the photos.
Glamorous! Hailey Bieber sizzled in a series of new Instagram snaps on Thursday as she started the countdown to her 27th birthday
Gorgeous: The model, born on November 22, wore a glamorous strapless red velvet dress that complemented her enviable figure
She accentuated her naturally stunning features with pink blush on her cheeks, gloss on her lips and winged eyeliner.
The star struck a number of poses as she showed off the elegant ensemble.
Her 50.7 million fans and followers were excited about the new offering on social media, with one writing: “the Queen decides when it’s time to celebrate.”
“So beautiful, so elegant,” chimed in another.
Hailey also shared a snap in the pretty outfit while promoting her brand Rhode’s upcoming drop, just in time for her birthday.
The video showed her applying Rhode’s new, limited-edition Peptide lip tint.
‘Step into nostalgia on 11/22 at 9am. For my birthday we are launching our first limited edition Peptide Lip Tint. A shade of baby pink, a sparkle and a delicious jellybean scent,” she wrote in the caption of the clip.
The day before, the beauty posed in pink as she teased the peptide lip tint on social media with a number of sultry photos.
In one photo, the socialite was seen wearing pink satin shorts and a light pink long-sleeved shirt as she teased her baby bump.
Golden girl: Justin Bieber’s wife added gold accents to the outfit, wearing hoop earrings, a stylish watch and some rings
Chic: Her blonde locks were brushed back into a sophisticated bun, with a few strands left to frame her face
Soon 27! “Starting birthday week early,” the beauty captioned the photos
New lip products: Hailey also shared a clip in the pretty outfit, while promoting her brand Rhode’s upcoming drop, just in time for her birthday
Think pink: The video showed her applying Rhode’s new limited-edition Peptide lip tint
Birthday Drop: The limited-edition Peptide Lip Tint has a “shade of baby pink, sparkle and a yummy jellybean scent” and will be available for purchase on Hailey’s birthday
Sultry: The day before, the beauty posed in pink as she teased the peptide lip tint on social media with a number of sultry photos
With her hands above her head, she held a tube of her new product.
Hailey glowed in a face of pink-hued cosmetics and wore her favorite diamond-encrusted ‘B’ necklace.
Another saw her sprawled out on a bubblegum pink prop that looked like a jelly bean as she showed off her perky bum in a pair of bright pink underwear.
The peptide lip treatment is a bestseller for Hailey’s wildly successful skincare line, which she debuted in June 2022.
Last November, for her 26th birthday, Rhode launched a similar campaign to mark the special occasion.