Hailey Bieber sizzles in seashell bra top and cheeky one-piece swimsuit in stunning new snaps from her 2024 Rhode calendar

Hailey Bieber put on a sizzling show in sexy bikini snaps shared on Friday.

The 27-year-old model looked stunning as she posed in a barely-there seashell bra top to show off her sun-kissed skin and incredibly toned figure.

She also wore a bright pink, ruffled cover-up and wet hair in the striking close-up cover photo.

Other photos in her post also showed her modeling a cheeky backless swimsuit and fleece hat with bunny ears as Miss March from her skincare brand’s Rhode 2024 calendar.

The entrepreneur – who collaborated with Candice Swanepoel for her Miss January swimsuit snaps – also shared photos of herself showering while modeling a white T-shirt and yellow bikini.

Hailey Bieber put on a sizzling show in sexy bikini snaps shared on Friday. The 27-year-old model posed in a barely-there seashell bra top to show off her sun-kissed skin and toned figure

Other photos in her post showed her modeling in a cheeky backless swimsuit and a fleece hat with bunny ears as Miss March from her skincare brand's Rhode 2024 calendar

Other photos in her post showed her modeling in a cheeky backless swimsuit and a fleece hat with bunny ears as Miss March from her skincare brand’s Rhode 2024 calendar

In the carousel post, she also posted a photo of herself wearing a bright yellow snorkel mask and a matching oxygen tank on her back as she modeled a swimsuit from Swanepoel’s brand Tropic of C.

Another photo in the series showed her with her hair up in a yellow towel while wearing a black T-shirt and chunky gold interlocking hoop earrings.

For the stunning photoshoot in the Bahamas, Bieber opted for minimal and dewy makeup that showed off her striking features and glowing skin.

In her caption, she teased the exciting upcoming launch of her newest addition to her product line: Pineapple Refresh Cleanser, set to release on January 25.

The day before, she posted photos of model Bianca Kei as Miss February in her calendar on Rhode’s official Instagram page.

On Friday, she gave a look at all the models of the 2024 Rhode calendar as she shared a clip of her flipping through the calendar.

She also shared a video of herself posing on the beach wearing her bunny ear hat and a black one-piece swimsuit with a plunging neckline and gold chain straps.

The media personality previously launched Rhode Skin in June 2022.

For the stunning photoshoot in the Bahamas, Bieber opted for minimal and dewy makeup that showed off her striking features and glowing skin

For the stunning photoshoot in the Bahamas, Bieber opted for minimal and dewy makeup that showed off her striking features and glowing skin

The entrepreneur - who collaborated with Candice Swanepoel for her Miss January swimsuit snaps - also shared photos of herself showering while modeling a white T-shirt and yellow bikini.

The entrepreneur – who collaborated with Candice Swanepoel for her Miss January swimsuit snaps – also shared photos of herself showering while modeling a white T-shirt and yellow bikini.

In the carousel post, she also posted a photo of herself wearing a bright yellow snorkel mask and a matching oxygen tank on her back as she modeled a swimsuit from Swanepoel's brand Tropic of C.

In the carousel post, she also posted a photo of herself wearing a bright yellow snorkel mask and a matching oxygen tank on her back as she modeled a swimsuit from Swanepoel’s brand Tropic of C.

Another photo in the series showed her with her hair up in a yellow towel while wearing a black T-shirt and chunky gold interlocking hoop earrings.

Another photo in the series showed her with her hair up in a yellow towel while wearing a black T-shirt and chunky gold interlocking hoop earrings.

She recently revealed that she originally wanted to launch a cleanser with her brand, but is now launching the product as she is in the process of perfecting the formulation to her liking.

She launched her brand with a serum, moisturizer and lip balms before expanding to an essence and tinted lip products the following year.

Earlier this week, Bieber celebrated her upcoming product launch by enjoying an outing with boyfriend Kendall Jenner and sitting courtside at the Los Angeles Lakers vs. Oklahoma City Thunder basketball game on Monday.

On Tuesday, she was spotted on a more casual excursion when she stopped by Erewhon in Studio City for a grocery run with a friend.