Hailey Bieber has been getting a little chilly lately.
The Vogue model – who has been sharing bikini photos all month – shared some very cheeky photos on social media on Monday that flashed the flesh.
The 26-year-old Arizona star was seen holding pieces of passion fruit over her chest to protect her modesty as she beamed in new photos taken on a beach.
Pop star Justin Bieber’s wife was flushed as she held the fruit halves in a very suggestive motion.
Also on her chest was a “bra” with a yellow gold chain that went around her breasts, around her neck, and behind her back. And that ‘bra’ wasn’t cheap, because it was encrusted with diamonds.
Fresh gal: Hailey Bieber has been getting a little fresh lately. The Vogue model shared some very cheeky photos on social media on Monday that flashed the flesh
Page Six revealed that the necklace is Jacquie Aichie’s 50 Diamond Bra, which costs more than $10,000.
Models Emily Ratajkowski and Olivia Culpo are also fans of Aichie’s designs.
However, the photo shoot was not new.
It was first seen last week when Kendall Jenner’s close friend debuted her new collection for her skincare brand Rhode.
Rhode is the cover girl’s middle name.
Last week, Bieber shared the images on Instagram while captioning, “PASSIONFRUIT JELLY. New passion fruit jelly lip treatment is coming 4/6 join the waiting list now rhodeskin.com @rhode.’
In those older images, the catwalk fixture featured a multi-colored bikini top.
Hailey launched her skincare line Rhode in June 2022 – named after her middle name.
Cute chica: The 26-year-old Arizona star was spotted holding pieces of passion fruit across her chest to protect her modesty as she beamed in new photos taken on a beach
Playful: Pop star Justin Bieber’s wife was glowing when she held the half pieces of fruit like this in a very suggestive motion
Silly Hails: Also on her chest was a ‘bra’ with a yellow gold chain that went around her breasts, around her neck and behind her back
All four now: And that “bra” wasn’t cheap, because it was encrusted with diamonds
Since then, the company has been booming.
CEO Melanie Bender, who joined the company in October 2022, recently spoke to Vogue Business about the brand’s astronomical sales.
“We passed the eight-digit mark [sales] threshold in just 11 days after sale. It beats anything I’ve ever seen,” said Bender.
She added that Bieber is also involved in all aspects of the business.
Bender stated, “As founder and creative director, she plays an important role in the product development and overall creative direction of the brand.
“We speak to her more than once a day to build our formulas and priorities around what she identifies as a market need,” she added.
With top on: Last week, Bieber shared the images on Instagram while adding the caption, “PASSIONFRUIT JELLY.” New passion fruit jelly lip treatment is coming 4/6 join the waiting list now rhodeskin.com @rhode.’ In those older images, she was wearing a bikini top
Less than a year later, Bieber is now planning a global expansion, with the line launching in Canada followed by a UK branch.
Justin accompanied his wife to a dinner party in Toronto last week to help her celebrate Rhode’s Canadian debut.
Last fall, Hailey was featured on Forbes magazine’s 30 Under 30 list, where she earned a spot for her thriving business.
The star took to social media to share the news and she wrote: ‘Thank you so much @forbes @forbesunder30 so excited about this cover, and so excited for everything to come with @rhode and thank you to team @rhode for giving me the worst team I could wish for.
“The journey is one that causes me to pinch myself daily. Cover made by @timtadder story written by the amazing mcgrathmag @hairinel @leahdarcymakeup @danixmichelle #ForbesUnder30.’
In the accompanying interview, Hailey revealed that during the development process, she and her business partners went through several rounds of reformulating products until they met her standards, while making sure each product’s price tag didn’t exceed $30.
New Look: Also on Monday, she posted this photo of herself in a leopard print bikini