Hailey Bieber was feeling festive on Easter Sunday as she took to Instagram to share outtakes from her day.
The 26-year-old supermodel. who is married to Justin Bieber used the photo-sharing platform’s stories to entertain her 49.4 million followers.
The founder of Rhode Skincare posed in an outdoor selfie, standing under a tree in a strapless cream dress.
She wrote “Happy Easter” below the immaculate photo and added yellow heart emojis and hatching chicks.
The runway regular’s dress had a small cutout in the midriff and showed off her plunging neckline and tan lines.
Holiday Spirit: Hailey Bieber was feeling festive on Easter Sunday as she took to Instagram to share outtakes from her day
Ms. Bieber also included herself in a one-second clip showing herself basking in the sun with a bunny ear filter.
Her light brown blunt bob haircut was styled in a center parting with the locks blowing in the wind.
She put on a pair of tiny gold croissant earrings and wore a light face of makeup, complete with lip gloss.
In another image shared on her account, Hailey posed next to Rhode Head of Brand, Lauren Ratner.
The two women smiled hard and flashed their immaculate manicures – Hailey’s French and Lauren’s red.
Ratner was dressed in a pale yellow dress trimmed with white lace, and her long brown locks were loose.
The marketing guru reposted the snap to her Instagram Stories and added a single white heart emoji.
The Rhode team has been on a roll lately as it prepares to launch its latest peptide lip treatment, a passion fruit flavor.
Her look: The founder of Rhode skincare posed in an outdoor selfie and showed off a strapless cream dress
Gorgeous: The catwalk regular’s dress had a small cutout in the midriff and showed off her plunging neckline and tan lines
Last week, Bieber shared the sexy images on Instagram and added the caption “PASSIONFRUIT JELLY. New passion fruit jelly lip treatment is coming 4/6 join the waiting list now rhodeskin.com @rhode.’
Hailey launched her skincare line Rhode in June 2022 – named after her middle name.
Since then, the company has been booming.
CEO Melanie Bender, who joined the company in October 2022, recently spoke to Vogue Business about the brand’s astronomical sales.
“We passed the eight-digit mark [sales] threshold in just 11 days after sale. It beats anything I’ve ever seen,” said Bender.
She added that Bieber is also involved in all aspects of the business.
Bender stated, “As founder and creative director, she plays an important role in the product development and overall creative direction of the brand.
“We speak to her more than once a day to build our formulas and priorities around what she identifies as a market need,” she added.
Less than a year later, Bieber is now planning a global expansion, with the line launching in Canada followed by a UK branch.
Sunkissed: She donned a pair of tiny gold croissant earrings and wore light makeup complete with lip gloss
Fun: In another image shared on her account, Hailey posed next to Rhode Head of Brand, Lauren Ratner
Last fall, Hailey was featured on Forbes magazine’s 30 Under 30 list, where she earned a spot for her thriving business.
The star took to social media to share the news and she wrote: ‘Thank you so much @forbes @forbesunder30 so excited about this cover, and so excited for everything to come with @rhode and thank you to team @rhode for giving me the worst team I could wish for.
“The journey is one that causes me to pinch myself daily. Cover made by @timtadder story written by the amazing @mcgrathmag @hairinel @leahdarcymakeup @danixmichelle #ForbesUnder30.’
In the accompanying interview, Hailey revealed that during the development process, she and her business partners went through several rounds of reformulating products until they met her standards, while making sure each product’s price tag didn’t exceed $30.