Hailey Bieber debuts NEW hairdo she and her colorist christened ‘cinnamon cookie butter’

Hailey Bieber started her TikTok this week to post a video of her playfully showing off her enviable new hair color.

Justin Bieber’s 26-year-old wife wore her locks in a softly wavy bob and swept them back and forth, occasionally running a hand through them.

Hair colorist Matt Rez, who works out of Beverly Hills and has an impressive array of celebs among his clientele, posted the same video to his Instagram page.

“We called it ‘cinnamon cookie butter,'” he bellowed in his caption, breathlessly adding, “NEW HAIR COLOR for the stunning @haileybieber.”

Her new video also gave Hailey a chance to show off her toned midriff as she twirled in a tight white crop top.

Making it happen: Hailey started her TikTok this week to post a video of her playfully showing off her enviable new hair color

Looking fabulous: Hailey Bieber started her TikTok this week to post a video of her playfully showing off her enviable new hair color (right), a darker shade than before (left)

Having a ball: Justin Bieber's 26-year-old wife wore her locks in a softly wavy bob and swept them back and forth, occasionally running a hand through them

Having a ball: Justin Bieber’s 26-year-old wife wore her locks in a softly wavy bob and swept them back and forth, occasionally running a hand through them

Matt Rez, the man behind her new look, has worked as a colorist for stars such as Adele, Sydney Sweeney, Kendall Jenner, Jennifer Coolidge and Gal Gadot.

Hailey’s latest haircut comes just a few months after she and Justin noticeably missed the Met Gala, the glittering annual celebration known as “fashion’s night out.”

Held in memory of waspish designer Karl Lagerfeld, this year’s celebration marked the first time in eight years that Hailey skipped the Met Gala.

While she hasn’t publicly discussed her absence, her decision comes after rumors of a feud with Selena Gomez, her husband’s ex.

When Justin and Hailey attended the Americana-themed Met Gala together in September 2021, onlookers chanted, “Selena!” with them.

Last October, Selena and Hailey got cozy in front of the cameras at the Academy Museum gala, suggesting they buried the hatchet.

However, in February, Hailey found herself denying claims she took a swipe at Selena on TikTok, and speculation exploded that the pair were on outs.

Then in March Selena wrote on social media, “Hailey Bieber contacted me and let me know she has been receiving death threats and such hateful negativity.”

Love it: Hair colorist Matt Rez, who works out of Beverly Hills and has counted an impressive array of celebrities among his clientele, posted the same video on his Instagram page

Love it: Hair colorist Matt Rez, who works out of Beverly Hills and has counted an impressive array of celebrities among his clientele, posted the same video on his Instagram page

Gushing: 'We gave it a name "cinnamon cookie butter,"he bellowed in his caption, breathlessly adding,

Use it or lose it: Her new video also offered Hailey a chance to show off her toned midriff as she twirled in a tight white crop top

Gushing: ‘We called it ‘cinnamon cookie butter,'” he bellowed in his caption, breathlessly adding, “NEW HAIR COLOR for the stunning @haileybieber”

Dear Company: Matt Rez, the man behind her new look, has worked as a colorist for stars like Adele, Sydney Sweeney, Kendall Jenner, Jennifer Coolidge and Gal Gadot

Dear Company: Matt Rez, the man behind her new look, has worked as a colorist for stars like Adele, Sydney Sweeney, Kendall Jenner, Jennifer Coolidge and Gal Gadot

She stated, “This is not what I stand for. No one should experience hatred or bullying. I have always advocated kindness and really want this all to end.”

Hailey responded in kind, writing on her Insta Stories, “I want to thank Selena for speaking out as she and I have spent the past few weeks discussing how to get past this ongoing story between her and me.”

Justin, meanwhile, has had a turbulent year of his own, having canceled all of his 2023 tour dates following a series of postponements.

When he previously postponed the 2021 performances, he revealed the move was necessary due to his battle with Ramsay Hunt Syndrome.

The condition left Justin with facial paralysis, which he went viral for showing off to his fans on social media.

In February, when he revealed he was cutting the 70 shows he had planned for this year, he said he needed to “take time to rest and get better.”

He revealed on his Insta Stories, “After rest and consultation with my doctors, family and team, I went to Europe in an effort to continue the tour. I did six live shows, but it really took its toll.’