Gwyneth Paltrow took to Instagram this weekend to promote her lifestyle brand Goop’s seasonal sale.
And the 50-year-old entrepreneur — who recently shared bits of her spring wardrobe — sizzled as she posed topless in a short video clip to push a pair of wide-leg jeans.
The mother-of-two threw off her shirt as she stood in front of an expansive inground pool with her back to the camera.
Paltrow, who was previously married to Coldplay frontman Chris Martin, went barefoot as she turned her head to look behind her.
The beauty’s long blonde hair was combed back and tucked behind her ear as it fell down her back.
Is called! Gwyneth Paltrow took to Instagram this weekend posing topless to promote her lifestyle brand Goop’s seasonal sale
Sultry: The mother-of-two threw off her shirt as she stood in front of a sprawling inground pool with her back to the camera
In her Instagram Stories, the lifestyle guru wrote over a photo, “Our seasonal sale is here and some of my favorite G. Label pieces are 40% off!”
In the image, the Oscar-winning actress modeled a navy paisley-patterned dress while sitting in the back of a black car.
The sleeveless look was asymmetrical, with one thick shoulder strap, which Paltrow showed off in the selfie.
She added a link to the fashion item so that her 8.3 million fans could easily buy the dress if they wanted to.
Another shot showed the statuesque beauty in an olive green jumpsuit as she stood in front of a white convertible.
The Royal Tenenbaums star also uploaded a selfie in a black outfit with a luxe jumper and long slit skirt.
The content continued with Gwyneth modeling black wide-leg pants that she wore with white sneakers.
Goop’s seasonal sale comes a few weeks after the brand expanded to include a new section dedicated to sex.
Promotional post: The lifestyle guru wrote over a photo on her Instagram Stories, “Our seasonal sale is here and some of my favorite G. Label items are 40% off!”
Classy: Another shot showed the statuesque beauty in an olive green jumpsuit as she stood in front of a white convertible
The wellness enthusiast has created an @goopsex Instagram account that gives followers intimate advice such as how to tease partners about “edging” and instructions on how to achieve the “perfect orgasm.”
A statement from the brand, worth more than $200 million, read: “Something we believe at Goop is that true fulfillment comes from really knowing yourself and feeling comfortable enough to show up in the world and in your relationships.” as your whole self.
‘An important pillar in this is how we think about our sexuality. We’ve created a new Instagram channel for those of us who want to continue our education in this field: @goopsex.
It’s a place for the pursuit of fun, where you can stay up to date with our latest content on sex, intimacy and relationships – along with tips from sought-after practitioners and new tools.
With the first post dating back to March, the Goop Sex feed now has 27 posts and over 15,000 followers.
The biography section of the page reads, “A space for the pursuit of fun, from @goop.”
Gwyneth has long been outspoken about sex and she was recently interviewed by host Alex Cooper on the Call Her Daddy podcast.
Business casual: The Royal Tenenbaums star also uploaded a selfie in a black outfit with a luxe jumper and long slit skirt
Fashionista: The content continued with Gwyneth modeling black wide-leg pants she wore with white sneakers
A week ago, Gwyneth popped up online to wish her 19-year-old daughter Apple Martin a happy 19th birthday.
It started with: ‘Happy birthday my angel. Thank you for sharing your birthday this year on Mother’s Day, a fitting conjugation, a double celebration of you and what you have given me – the GIFT of being your mother.”
She continued, “I love you so deeply and completely, it defies articulation. Seeing you as a 19 year old woman fills my heart with almost unbearable love, pride and meaning! I can not stand it! Thanks for making me brunch, I’ll make you dinner!! I love you so much, forever and ever, Mommy.”
In addition to Apple, Paltrow also shares 17-year-old son Moses with her ex-husband, Coldplay frontman Chris Martin.