Gwyneth Paltrow has closed the UK branch of her Goop lifestyle store after losing an estimated £1.4m in revenue as a result of the global pandemic.
Famous for offbeat products like psychic vampire repellent spray, sex powder and the notorious range of candles, the wellness brand was originally launched by Paltrow in 2008 as a weekly newsletter.
Since then, it has become an internationally recognized brand, with the 50-year-old Hollywood star opening her first UK store in London’s affluent Notting Hill in 2019.
Disappointing: Anyone wanting to get their hands on an orgasm-scented candle will have to wait after Gwyneth Paltrow closed the UK branch of her Goop lifestyle store.
But the store was forced to close its doors when the coronavirus pandemic swept across Britain in March 2020, prompting the first in a series of lockdowns across the country, and it has remained shuttered ever since, suffering a loss. substantial profit in the process.
Paltrow is understood to have since taken steps to dissolve Worcestershire-based Goop Inc Ltd, the company responsible for handling the financial transactions of her British store, and removed it from Companies House’s official register.
Since its launch less than three years ago, the UK store has suffered substantial losses totaling £1.4m, reports Mirror.
Closed to the public: The Hollywood star opened her first UK store in London’s affluent Notting Hill in 2019, but closed its doors during the pandemic and hasn’t reopened
Yet the brand remains a lucrative global company, and its extravagant wellness creations, designed primarily for women, have grossed up to £200 million worldwide.
At the launch of Goop’s G. Label Core Collection clothing line in 2020, Paltrow’s 18-year-old twin daughter Apple, the older of her two children with ex-husband Chris Martin, modeled the designs.
While the brand’s UK store is permanently closed, Goop continues to sell its products in stores in the United States, Canada and France.
Scent: Paltrow put a $75 vaginal candle up for sale on her online Goop store and revealed that it originally started as a joke
Offbeat: The actress, who founded the website in 2008, previously advised readers to buy a $15,000 24k gold vibrator and jade vaginal eggs
Paltrow has listed a $75 candle, cheekily called ‘This Smells Like My Vagina’, for sale on her Goop online store and revealed that the geranium, citrus bergamot and cedar scented candle originally started as a joke.
According to the product description: “This candle started out as a joke between perfumer Douglas Little and GP (they were both working on a fragrance and she blurted out, ‘Uhhh…this smells like vagina’), but it evolved into in a fun, beautiful, sexy and wonderfully unexpected scent.
“(That turned out to be perfect as a candle – we did a test at In goop Health and it sold out in a matter of hours),” he explained.
Spicy: She has also turned her attention to the world of BDSM and in 2021 sold a set of nude underwear along with a black whip, which promised to fulfill consumers’ ‘fantasies’.
‘It is a blend of geranium, citrusy bergamot and cedar absolutes juxtaposed with damask rose and ambrette seed that evokes fantasy, seduction and sophisticated warmth.’
The actress previously advised readers to buy a $15,000 24k gold vibrator and jade vaginal eggs.
She has also turned her attention to the world of BDSM and in 2021 sold a set of nude underwear along with a black whip (currently on sale for $72), which promised to fulfill consumers’ ‘fantasies’.
speaking to the hollywood reporter In 2017, Paltrow defied critics of the brand, admitting that her celebrity status helped her success.
She said: ‘I’m interested in criticism based on facts, not projections. If you want to fuck me, bring your A game.
‘I don’t know many young entrepreneurs who can call [Disney CEO] Bob Iger, [Facebook COO] Sheryl Sandberg or [Airbnb founder] Brian Chesky, and you are kind enough to spare a bit of your day to help me out.
“So in that sense, my celebrity has been a great asset.”
Opening u: Speaking in 2017, Paltrow defied critics of the brand while also admitting that her celebrity status has helped her success.