Gwyneth Paltrow officially unveiled her expensive new clothing line on Sunday by posing braless in a plunging blazer.
Proving she’s the best choice when it comes to promoting her brand, the 51-year-old actress posed for a stunning beach shoot in her new G. Label range, which includes an expensive $795 blazer and a $795 dress 625.
Gwyneth went braless in a plunging navy blazer and caused up a storm in the revealing jacket.
She then changed up her look by donning a strapless navy blue bikini top, paired with an open green cardigan and striped white pants.
Other pieces from the range include a form-fitting black bodysuit for $145, and a preppy striped sweater with a price tag of $595.
Gwyneth Paltrow officially unveiled her expensive new clothing line on Sunday by posing braless in a plunging blazer
Proving she’s the best choice when it comes to promoting her brand, the actress posed for a stunning beach shoot in her new G. Label range
Pieces from her new collection include a plunging black bodysuit, which Gwyneth tucked into loose-fitting jeans for the shoot
The chic navy blazer can also be paired with cropped cigarette pants, priced at $495.
When we posted a video of the full collection on Goop’s Instagram, the post was captioned: ‘Our new G. Label collection is like a love letter from Gwyneth herself.
‘It brings back her favorites from the past 8 years and bestsellers we know you all love, each as cool, luxurious and effortless as the day they first launched. Link in bio to view the full range of pieces designed to stand the test of time.”
Hours earlier, Gwyneth shared a glimpse of the G. Label collection, posing in a chic cream dress.
In the series of four photos, the Shakespeare In Love star danced around on the beach, just meters from the incoming waves, wearing one of her new dresses.
“A new G. Label collection launches tomorrow, but as always we felt our social followers deserved first prize,” read the caption on the official Goop Instagram page.
‘Shop the Hostess Dress, a feminine yet no-nonsense favorite in lightweight natural linen, before the full collection is widely expanded tomorrow. Visit link in bio for early access.”
Gwyneth went braless in a plunging navy blazer and gave a glimpse of the full look, including matching navy cigarette pants
Hours earlier, Gwyneth shared a glimpse of the G. Label collection, posing in a chic cream dress during the beach shoot
Pieces from the collection also included an elegant cream chunky knit sweater, which Gwyneth showed off with white trousers
Gwyneth also posed wearing a preppy striped sweater, priced at $595, paired with white denim shorts
In the series of four photos, the Shakespeare In Love star danced around on the beach, just meters from the incoming waves, wearing one of her new dresses.
Posting a video of the full collection to Goop’s Instagram, the post was captioned: ‘Our new G. Label collection is like a love letter from Gwyneth herself’
Paltrow initially launched Goop in September 2008, as a weekly email newsletter that offered things like New Age advice and an editor’s note from the actress providing insight into her daily life.
For the cover photo, Paltrow has a satisfied look on her face as she stands next to the approaching waves.
In keeping with the all-natural look and feel, the mother-of-two left her blonde locks styled long, straight and flowing down to about the middle of her back with a center parting.
The last photo showed her up close, with bright sun dripping over her golden locks and tanned face.
Paltrow launched the wellness and lifestyle brand and company in September 2008, initially as a weekly email newsletter with things like new age advice and an editor’s note from the actress providing insight into her daily life.
Goop then expanded into e-commerce, partnered with fashion brands, launched pop-up stores, held a ‘wellness summit, launched a print magazine, a podcast, which would be featured in a docuseries for Netflix.
After expanding into e-commerce, Paltrow saw Goop’s value grow to more than $250 million in early 2020
In 2014, Goop faced increasing criticism for marketing products and treatments deemed harmful, including some described as “snake oil” based on pseudoscience.
Officials from California’s Consumer Protection Office have sued Goop for false advertising, alleging the company made unsubstantiated health claims about a variety of products.
The company ultimately settled that particular lawsuit out of court, but other class action lawsuits have been filed against Goop over unsafe products.
With the help of Paltrow’s star power, the company has seen it grow significantly over the years, to the point where it was valued at around $250 million in early 2020.
Goop brands and product lines are sold online, at the Goop Lab at Brentwood Country Mart in Los Angeles, and at pop-up stores in Los Angeles, Chicago, New York, The Hamptons, Dallas and Aspen.