Gwyneth Paltrow is releasing a new skincare line called good.clean.goop, which is sold at Target and on Amazon.
And the Oscar winner told the story People that these days she’s busier than ever thanks to her growing GOOP business.
“I believe that life, especially for women, comes in chapters,” the Shakespeare In Love actress said. ‘This will really be a new chapter for me.’
And there’s a lot going on at home.
The 50-year-old blonde cover girl told the magazine that dealing with her blended family with second husband of five years, TV producer Brad Falchuk, is not a walk in the park.
Covergirl: Gwyneth Paltrow is releasing a new skincare line called good.clean.goop, sold at Target and on Amazon, and spoke to People to promote it
Her husband: Paltrow and Brad Falchuk attend the 2019 premiere of The Politician New York at the DGA Theater in New York City
The Iron Man actress has two children with ex Chris Martin of Coldplay, her husband from 2003 to 2016: Apple, 19, and Moses, 17.
Brad has two with his ex-wife, Suzanne Bukinik, whom he was married to from 1994 to 2013: Isabella, 19, and Brody, 17.
“It’s hard and counterintuitive, and no one tells you how to do it. Just stick with it,” she shared.
“Now it’s one of the things that brings me the most happiness in my life.”
Apple is not home because she is in her second year of college.
Moses in his senior year of high school.
Paltrow hates the term empty nester and prefers to call her teenage children “free birds,” she told People.
“I’m trying to reframe it so that I can at least convince myself that there is some kind of silver lining,” she says. ‘Empty nest sounds so sad and lonely.’
The issue People hits newsstands on Friday.
Her little ones: And there’s a lot going on in the house. The 50-year-old blonde cover girl told the magazine that dealing with her blended family with second husband of five years, TV producer Falchuk, is not a walk in the park.
Her pride: the Iron Man actress has two children with ex Chris Martin of Coldplay, her husband from 2003 to 2016: Apple, 19, and Moses, 17
Here the star and her children are seen with the family dog. Apple is not home because she is in her second year of college. Moses in his senior year of high school
She is bringing her GOOP beauty products to the masses.
The new line is called good.clean.goop and is sold at Target and on Amazon.
Unlike its pricier sibling, which includes $58 eye cream, $100 cleanser and $350 serums, the new line all costs less than $40.
The Shakespeare in Love actress, 51, shared the news on Instagram by posting three photos of herself standing in front of a Target store.
“I’d love to meet you soon at @targetat to introduce you to our INCREDIBLE new line of beauty and wellness,” her caption began.
‘@goodcleangoop has been years in the making and I’m so proud of the quality and beauty of this line. Each product contains a cleanical ingredient, a botanical ingredient and a superfood.
“If you’re curious and want to try something affordable and beautiful, head to Target. Comment which product you’d like to try in the meantime and I’ll see if I can send some to a few lucky winners,” she wrote.
All four: Brad has two with his ex-wife Suzanne Bukinik, whom he was married to from 1994 to 2013: Isabella, 19, and Brody, 17. “It’s hard, and it’s counterintuitive, and no one tells you how to it has to do. Just stick with it,” she shared. ‘Now it’s one of the things that bring me the most happiness in my life’
A bird: Paltrow doesn’t like the term empty nester and prefers to call her teenage children “free birds,” she told People. Seen with his son
Gwyneth debuted the more expensive GOOP Beauty line seven years ago, but the idea for the cheaper line has been in her head for some time.
“I get so confused,” she said in an interview with Bustle. “So this line is actually something we came up with very early on. Maybe ten years ago we thought, “Wouldn’t it be so cool if we could create a phrase that would appear in Target?”
‘We liked the idea of democratizing clean skin care. Then we had a few false starts, especially during COVID, where it was like, “We’ve got to get really lean and tight and just focus on what we’re doing.” And then it came from the background again. I love the products. They’re really good, and they’re really clean.’
It was a huge challenge to make clean products at a lower cost.
‘What happens is you use a lower amount of actives and botanicals and things like that. It’s all about, “At what concentration will this still be effective but affordable?” In certain cases you’re balancing, like, “It would be so nice to have this in there too, but it’s going to make the cost of goods too high,” the Shallow Hal star explained.
But she did it and the products are now available at Target and Amazon. They include The Daily Juice Cleaner for $19.99, the Fruit Facial Exfoliating Scrub and Wide Awake Eye Serum for $24.99 each, the Body Facial Exfoliating Scrub for $29.99 and the Healthy Aging Serum for $39.99 .
The mother of Apple, 19, and Moses, 17, with ex-husband Chris Martin, also spoke to Bustle about what clean means to her.
New line: And the Oscar winner told People that she’s busier than ever these days thanks to her growing GOOP business. “I believe that life, especially for women, comes in chapters,” the Shakespeare In Love actress said. ‘This will really be a new chapter for me’
Anti-aging: The Healthy Aging serum sells for $39.99 and is the most expensive product in the line
Non-Toxic: For its GOOP brands, clean means non-toxic. “I really rely on our product development department here,” she said
Clean beauty: ‘We have great scientists. We ban thousands of ingredients from both what we make and what we sell on the site from a multi-brand perspective’
Controls: Because it is not widely regulated, we have come up with our own internal do’s and don’ts’
For its GOOP brands, clean means non-toxic.
“I really rely on our product development department here,” she said. ‘We have great scientists. We ban thousands of ingredients from both what we make and what we sell on the site from a multi-brand perspective. Because it is not widely regulated, we have come up with our own do’s and don’ts internally.’
“Although clean has become kind of an umbrella term for a lot of these things,” she added.
‘I think it’s a very beautiful word. My life is super messy, so the idea that you can strive to clean it all up feels refreshing in a way.”