Guinness tastes better when you listen to Irish music – and the taste even changes depending on the type of tune being played, scientists say ahead of St. Patrick’s Day
- Revelers can enjoy a sweeter tasting pint while listening to Enya or The Corrs
- Anyone who likes bitter beer should listen to The Irish Rovers and Van Morrison
This weekend, Irish people around the world will be pouring themselves a pint of Guinness as they celebrate St. Patrick’s Day.
And if you want the ultimate drinking experience, scientists say you should listen to Irish music.
Guinness tastes better when you listen to Irish music – and the taste even changes depending on the type of tune being played, say scientists at the University of Lincoln.
Revelers can enjoy a sweeter tasting pint of the black stuff while listening to Orinoco Flow by Enya, or What Can I Do by The Corrs.
But if you prefer a bitter beer, you should listen to songs like Drunken Sailor by The Irish Rovers or Brown Eyed Girl by Van Morrison.
This weekend, Irish people around the world will be pouring themselves a pint of Guinness as they celebrate St. Patrick’s Day. And if you want the ultimate drinking experience, scientists say you should listen to Irish music (stock image)
Revelers can enjoy a sweeter tasting pint of the black stuff while listening to Orinoco Flow by Enya, or What Can I Do by The Corrs (pictured)
Dr. Annemieke van den Tol, from the University of Lincoln, said: ‘Irish beer tastes best when accompanied by Irish music on St Patrick’s Day.
‘This is due to two psychological phenomena. The first is priming.
‘This is the idea that exposure to one stimulus can influence a response to a subsequent stimulus without conscious guidance or intention.
‘For example, exposure to German music increased the number of German wine bottles people bought in a wine shop, while exposure to French music did this for French wine.
‘The second psychological phenomenon is ‘musical fit’.
‘Our brains function better when things are as we expect, or are well put together.
‘For example, people are willing to pay more for their drinks if the music in a bar or restaurant matches the decor and the type of food being sold.’
The study, published in the journal Frontiers in Psychology, found that different singing styles can change the taste your brain perceives when you drink stout like Guinness.
Researcher Prof. Felipe Reinoso Carvalho said: ‘Certain frequency ranges, tempos, timbres and harmonies are associated by our brains with taste characteristics such as the sweetness, bitterness, sourness and perceived body and strength of the beer.’
those who like a bitter beer should listen to songs like Drunken Sailor by The Irish Rovers, or Brown Eyed Girl by Van Morrison (photo)
He said frothy, lighter-sounding tunes lead to a sweeter taste, while heavy, emotionally charged music makes the drink seem more bitter.
“Guinness has a lot of body to begin with, but to enhance the perception of bitterness you could listen to Sinead O’Connor or the Cranberries’ Zombie,” he added.
“The super heavy guitar and strong emotions will probably make your Guinness taste even heavier, stronger and more bitter.”
The research was presented by music streaming platform Deezer, which found that Grace, by Aoife Scott, Roisin O and Danny O’Reilly, is Britain’s favorite Irish song.