Guess who? Glamorous beauty mega-mogul is unrecognisable in throwback snaps from her wholesome childhood

This titan of the cosmetic industry has spent two decades building a highly successful career as a beauty mega-mogul.

The 43-year-old grew up in New South Wales and was previously beauty director at Cosmopolitan and Harper’s Bazaar.

After also working as a deputy editor of several other magazines in the 2000s, this entrepreneur started her own skincare brand, Go-To, in 2014.

She sold 50.1 percent of her stake in the company for $89 million in 2021, but recently bought back her stake in the company in 2023.

The children’s book author now shares two children – Sonny, nine, and Rudy, six – with her very famous radio star husband. Can you guess who the cheerful young girl in these photos is?

This titan of the cosmetic industry has spent two decades building a highly successful career as a beauty mega-mogul

That’s right, it’s Zoe Foster Blake!

The skincare guru shared childhood memories on Instagram on Wednesday, revealing her to be a very sunny child with a quirky fashion sense.

In one fell swoop, her younger self rocked very curly blonde locks and a hot pink hat to match her loose dress, a far cry from the short brown bob and glamorous fashion sense she wears today.

Another saw her tucking her golden locks under a black cap as she hung a pair of white sunglasses around her neck and wore a baggy graphic T-shirt.

The 43-year-old grew up in New South Wales and was previously beauty director at Cosmopolitan and Harper’s Bazaar. Do you already know who it is?

Zoe shared the old school photos along with a heartfelt message speaking out against the harmful influence social media has on pre-teens and teens.

“If I had a smartphone and social media when this photo was taken, my brain chatter would have been very different from: We’re going to miss the bus / Will Supre still have those flares I want / Can Wayne’s World be like this funny the third time?’ she said.

‘Research shows that they would not have been positive. Adolescence exacerbates girls’ comparison bias, self-consciousness about their changing bodies, and increases insecurity about where they fit in socially. Social media is pouring gasoline on this.”

Zoe Foster Blake! The skincare guru (pictured) shared childhood memories on Instagram on Wednesday, revealing her to be a very sunny child with a quirky fashion sense

Zoe’s post comes after the mother-of-two revealed why she and husband Hamish Blake have stopped posting so many photos of their children online.

The couple once flooded their Instagram accounts with adorable photos of their boys Sonny and Rudy, but now they are rarely seen online.

While fans may be disappointed, they will no longer get a glimpse into their family lives, Zoe said The Sydney Morning Herald last month that it is the best.

‘We’re very private and very boring. We’re just a normal family and I think our tendency to share our lives has diminished a lot,” she told the publication.

Despite their tendency towards privacy as the kids get older, Zoe and Hamish still post happy snaps from family holidays, strategically hiding Sonny and Rudy’s faces.

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