Green energy supplier that wants its customers to switch to a rival
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The green energy supplier that wants its customers to switch to a competitor: Ecotricity variable rate unaffected by price cap
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A green energy supplier encourages struggling customers to switch.
Ecotricity supplies over 200,000 homes in the UK. However, unlike most other companies, the standard variable rate is not limited by watchdog Ofgem’s price cap, as its electricity comes from renewable sources.
Last week, the supplier wrote to customers that the average annual bill would increase by £417 from £2,397 to £2,814.
Green energy: Ecotricity’s standard variable rate is not limited by watchdog Ofgem’s price cap because the electricity comes from renewable sources
This is £314 more expensive than a typical household protected by the government’s new energy price guarantee would pay.
In an email sent to customers last week, Dale Vince, the CEO of Ecotricity, suggested that those who can’t afford the increase should move.
He said, “I’d much rather see anyone struggling to pay this extra amount leave us and switch to a rate cap with another supplier.”
Joe Malinowski, of comparison site The Energy Shop, says: ‘It seems that Ecotricity is trying to pass customers on so they can be another company’s problem.
“The question is why it would do this if as renewable energy generators it had to be able to pass the profits on to customers in savings.”
The supplier has not responded to requests for comment.
f.parker@dailymail.co.uk