Google Registry (also known as Charleston Road Registry, a Google company that is distanced from the tech giant under ICANN requirements) has announced its latest top-level domain (TLD).
Registrations for the new .ing TLD are now open, but early registrants can expect to pay a lot of money to get early access to the new suffix.
Google will use partner companies, such as GoDaddy, to get the deal signed, with Google itself acting only as an intermediary.
.ing domains now available from Google
To mark the launch of these new domains, Google is working with a handful of companies to show how names can be registered in creative ways.
Canva has registered drawing And design.ingwhile Adobe has added edit.ing And signature added to the list for Acrobat.
For all of November and part of December, Google has introduced an Early Access Period (EAP), allowing customers to pay a one-time fee of more than $1 million for the privilege of getting first choice of the domain they want.
101domain has shared details of the pricing structure for the EAP reimbursements, starting at $1.1 million in week 1, decreasing weekly to $340,000, $115,000, $35,000 and $11,999. From there, daily discounts will be implemented, reducing the fee to $3,599, $1,299, $399, $379, $169, and $149.
General availability – without the exorbitant fee – starts on December 5, by which time some of the most popular domains will likely have been sold.
Google announced earlier this year that it would shut down its Google Domains business and sell it to SquareSpace, now transferring most of its customers. More conventional TLDs under the new SquareSpace Domains business start at $12 per year.