Go for the ‘Tomato Girl’ Look – The latest TikTok trend for summer created by Kate Moss, Jennifer Lopez and Emily Ratajkowski

Looking for a way to spice up your summer wardrobe? Then may I refer you to the latest look to flood the style scene: tomato girl.

With over 3.7 million views on TikTok, the ‘tomato girl’ style is becoming one of the most popular trends of the season. And it’s not just the young social media fashionistas wearing it; celebrities such as Jennifer Lopez, Kate Moss and model Emily Ratajkowski also spin tomato.

So what the hell is it? As the name implies, the tomato girl aesthetic involves wearing lots of hot red, but that’s just the beginning.

Inspired by the Mediterranean, this look is all about channeling La Dolce Vita in sun-kissed colors, romantic ruffles, vintage prints and easy breezy fabrics.

Think Gwyneth Paltrow’s Marge in The Talented Mr Ripley meets Jennifer Coolidge from The White Lotus.

Puff sleeves, linen dresses, basket bags, espadrilles – if you can envision yourself wearing it on the back of a Vespa whizzing down the Amalfi Coast, you’re on the right track. Escapism dressing at its best, the rise of the tomato girl couldn’t be better timed.

With the great British summer currently over, what better way to evoke sunshine vibes than to throw on something bright and playful? I will be embracing the trend to liven up my upcoming Cornish caravan trip.

Let’s hope the village shop sells Aperol. However, if you’re flying away this summer, consider tomato girl the ultimate vacation wardrobe staple.

Colorful cotton dresses can be worn with a basket for market shopping, then dressed with gold jewelry for aperitivo hour.

A linen shirt provides a chic cover up around the pool and can be paired with shorts when sightseeing. Be guided by actress Sydney Sweeney, star of Euphoria and The Handmaid’s Tale, and add a silk headscarf and oversized sunglasses.

For those with summer weddings on the agenda, do like the Marchioness of Bath, Emma Weymouth, and reach for a splashy floral-print dress (hers was Dolce and Gabbana; try Reformation for something cheaper).

Or go all out in a tomato red dress à la Mission Impossible actress Vanessa Kirby and complete the look with retro cat’s-eye shades.

Just want to dip a toe into the trend? Try the Cosmetic à la Carte lipstick in Pachino red. Named after the tomatoes, the long-lasting formula stands up to spaghetti pomodoro slurping – what could be more tomato girl?

It’s not just the young social media fashionistas wearing it; celebrities such as Jennifer Lopez, Kate Moss and model Emily Ratajkowski (pictured left) also rotate tomatoes. Pictured right, Lady Amelia Windsor

For those with summer weddings on the agenda, make like the Marchioness of Bath, Emma Weymouth (pictured), and reach for a splashy floral-print dress (her was Dolce and Gabbana; try Reformation for something cheaper)

Jennifer Lopez in July, pictured left, and Kate Moss in a striking red dress on the right