Gemma Collins dressed up as a fairy godmother as she promoted Heathrow Express' new Elf Concierge Service at London's Paddington train station.
The former TOWIE star, 42, stole the stage in the lilac sparkly maxi dress and looked like a real fairy.
The TV star dazzled in a beaded tiara and wore a glamorous makeup palette with thick eyeliner, pink lipstick and matching eyeshadow.
The bardot number featured matching sheer tulle on her torso, adorned with sparkling embellishments.
The actress became one of Santa's helpers as she helped festive train passengers with their luggage while promoting the launch of the new Heathrow Express service.
Gemma Collins dressed up as a fairy godmother as she promoted Heathrow Express' new Elf Concierge Service at London's Paddington train station
The former TOWIE star, 42, stole the stage in the lilac sparkly maxi dress and looked like a real fairy
Elves were present helping passengers with their heavy bags and providing travel advice.
Gemma radiated happiness as she beamed at the camera, while also handing out free teddy bears to passers-by.
The Real Full Monty sensation looked stunning as she rocked her long platinum locks in flawless waves.
The free service will run at Paddington station until December 17 to help with the extremely busy flow of travelers over the Christmas period.
The media personality posed alongside the elves as she cut the ribbon and celebrated the launch of the brand new service.
The star brought a typically lively atmosphere to the event and also posed with the teddy bears for a promotional photo shoot.
Gemma looked in her element as she also stopped to chat with some fans and took a selfie with some of her admirers.
The Dancing On Ice star was cheered on by the crowd and beamed through the lenses as she posed with some travelers and helped kick off their journeys.
The TV star dazzled in a beaded tiara with gold leaf embellishments, and wore a glamorous make-up palette with thick eyeliner, pink lipstick and matching eye shadow.
The actress became one of Santa's helpers as she helped festive train passengers with their luggage while promoting the launch of the new Heathrow Express service
Gemma radiated happiness as she beamed at the camera, while also handing out free teddy bears
The Real Full Monty sensation looked breathtaking as she rocked her long platinum locks in flawless waves
The star brought a typically lively atmosphere to the event and also posed with the teddy bears for a promotional photo shoot
Gemma looked in her element as she also stopped to chat with some fans and took a selfie with some of her admirers
'Jumping aboard the train, safe in the knowledge that you have a very cute teddy bear to gift to a loved one on the other end of the line, is a very fun and sweet thing to do. I am thrilled to help launch this magical experience and see these bears go out into the world,” said Gemma
Gemma said enthusiastically about her experience: “It was great to help Heathrow Express launch their Christmas Elf Concierge service. I love this time of year and enjoy spending it with family and friends.'
“Jumping aboard the train, knowing you have a really cute teddy bear to gift to a loved one on the other end of the line, is a really fun and sweet thing to do,” she continued.
“I'm thrilled to help launch this magical experience and see these bears go out into the world.”
A spokesperson for Heathrow Express said: 'Gemma lit up the stage in a dazzling Fairy Godmother dress and, surrounded by a team of fairy helpers, kicked off the campaign aimed at spreading festive cheer worldwide.'
The free service will run at Paddington station until December 17 to help with the extremely busy flow of travelers over the Christmas period