Gayle King slams AI ad that uses manipulated video of her to promote weight loss products after Tom Hanks rejected dental plan ad for doing the same
- CBS anchor’s face and voice manipulated in deepfake Instagram ad
- Company called Artipet used an AI version of King to sell weight loss services
- King warns fans ‘don’t be fooled’ by AI videos in a message to 1 million followers
Gayle King has discovered an AI-generated ad that manipulated a video of her to promote her weight loss services.
The CBS host, 68, warned fans not to be fooled by the deepfake video, which appeared on Instagram.
The post, apparently from a company called Artipet, uses King’s likeness and voice to sell weight-loss products.
In a statement to her nearly one million followers, King said: “People keep sending me this video asking about this product and I have nothing to do with this company.
“I posted this video on August 31st to promote my radio show (swipe to see the original), and they manipulated my voice and video to make it look like I was promoting it.
Gayle King warned Instagram followers that her voice was faked on a weight loss company’s post
I have never heard of or used this product! Please don’t be fooled by these AI videos.’
The fake video features a real clip of King that appears to be dubbed with an AI-generated voice.
You hear her say: ‘Ladies, honestly, I didn’t expect my weight loss to raise so many questions. My direct messages on Instagram are overflowing.
‘Instead of answering everyone individually, I decided to make a post about it. Follow the link now and learn more about my secret.’
A flashing link at the bottom of the page encourages viewers to click through.
It comes just a day after Tom Hanks warned that an ‘AI version’ of his image was being used to sell a dental plan.
He told his 9.5 million followers to “be wary” of the scam, adding: “I have nothing to do with it.”
The incidents are just the latest example of celebrities objecting to AI use in their work.
The AI-generated ad included elements from King’s original Instagram post promoting her radio show
In July, it emerged that Sarah Silverman hopes to sue Meta and Chat GPT’s parent company Open AI over claims that its AI language models were trained on its copyrighted material.
And earlier this month, several high-profile authors, including George RR Martin and Jodi Picoult, teamed up with The Authors Guild and announced they were suing Open AI for the same reason.
The Guild organized the class action lawsuit out of fear that it could “decimate” the writing profession.
Memory man Author David Baldacci, one of the authors suing, also warned that using AI in this way poses an “existential threat” to the industry.