Garth Brooks will star in an upcoming Amazon docuseries about opening a bar and honky-tonk in the country music capital of Nashville.
The 62-year-old music icon started the business venture with his second wife and compatriot Trisha Yearwood.
Trisha and Garth’s new bar is named after his 1990 single Friends In Low Places, which has become one of his best-loved songs.
A new trailer for the Amazon docu-series, which will itself be called Friends In Low Places – The Best of The Best, was released on Wednesday.
Over the course of the sneak peek, Garth explained the type of atmosphere he hopes to provide for his fans entering the nightclub.
Garth Brooks will star in an upcoming Amazon docuseries about opening a bar and honky-tonk in the country music capital of Nashville
The 62-year-old music icon started the business venture with his second wife and compatriot Trisha Yearwood; they are pictured in 1998 during his first wedding
The location was plunged into controversy last year when Garth noted to Billboard that “every brand of beer” would be available there amid the Dylan Mulvaney-Bud Light scandal
“When you walk into Friends at Low Places Bar & Honky-Tonk, you’re in that stadium show, you’re in that dive bar,” he said in his inimitable voice.
“But try to remember, at the Friends in Low Places Bar & Honky-Tonk there’s the construction of it, but there’s also the construction of the entertainment because that’s what a bar and honky-tonk is,” the crooner added .
“At the same time, these people who come to a Garth Brooks place expect what they see at a Garth Brooks concert,” he noted.
“And so you bring in the best of the best, which happens to be the family you’ve traveled the world with for the past thirty years.”
Footage was played showing Garth and Trisha strolling backstage hand-in-hand during one of their stadium shows, flanked by entourage.
Although their bar has been open since November, it will have a grand reopening on March 7, the day their show promoting it drops on Amazon Prime.
The location became embroiled in controversy last year when Garth noted to Billboard that “every brand of beer” would be available there.
His comment was a reference to the then-still fierce backlash against Bud Light, sparked by the brand’s disastrous ad campaign featuring trans influencer Dylan Mulvaney.
Over the course of the sneak peek, Garth explained the type of atmosphere he hopes to provide for his fans entering the nightclub
“When you walk into Friends at Low Places Bar & Honky-Tonk, you’re in that stadium show, you’re in that dive bar,” he said in his inimitable voice
“At the same time, these people who come to a Garth Brooks place expect what they see at a Garth Brooks concert,” he noted.
Garth’s compatriot Kid Rock caused a massive conservative boycott of the beer, causing sales to plummet dramatically.
After decades of being the best-selling beer brand in America, Bud Light was knocked out of the top spot by Modelo Especial.
As the scandal continued, Garth joined the fray, giving a lengthy on-stage interview Billboard Country Live in Nashville.
“I know this sounds corny,” he said of his bar. “I want it to be the Chick-fil-A of honky-tonks…. I want it to be a place where you feel safe, I want it to be a place where you feel like there are good manners and people are alike.”
To drive home the thrust of his point, he added, “And yes, we are going to serve every brand of beer. That’s just us. It’s not our decision.’
Garth stated, “Our thing is this: When you come into this house, love each other. If you’re an asshole, there’s plenty of other places on Lower Broadway.”
He was roundly mocked for his statements, including by Republican Congressman Matt Gaetz, and there were also calls to boycott Garth.
Garth gave a public response to the backlash to a Facebook livestreama paean to the virtues of diversity.
“And so you bring in the best of the best, which also happens to be the family you have traveled the world with for the past thirty years.”
Footage was played showing Garth and Trisha strolling backstage hand-in-hand during one of their stadium shows, flanked by entourage
‘Inclusivity will always remain with me. I think diversity is the answer to the problems that exist and the answer to the problems that are yet to come. So I like diversity, all inclusive, everyone is welcome,” he said.
“I understand this may not be other people’s opinions, but that’s okay, man. They have their opinions, they have their beliefs, I have mine.”
Garth argued, “Second, let’s talk about the profession of bar owner. I’m a bar owner now. Are we going to have the most popular beers in the thing? Yes. It’s not our decision whether we do it or not, it’s the decision of the customers, the bosses.’
He noted, “If they don’t want it, I have to go to the distributors and say, man, your stuff isn’t selling, and then action will be taken.”
Putting the onus on his customers, he said: ‘But the truth is, it’s the people in those seats who make the decisions and that’s what Friends in Low Places will be.’
He encouraged partygoers who patronize his establishment to “come in with love… tolerance, patience, come in with an open mind.”
Garth continued, “If you’re one of those people who just can’t do that, I understand. If you’re ever one of those people who wants to try it, come on, let’s have some fun.”