Gabrielle Union stuns with a sizzling crop top under a chic white blazer to celebration being named Global Brand Ambassador for Knix in New York City
Fashion brand Knix celebrated the appointment of actress and entrepreneur Gabriel Union as its new Global Brand Ambassador during a dinner in New York City on Thursday.
Knix debuted the new partnership with its campaign and tagline ‘Knix For Life’ on its website.
This new brand mantra reflects the brand’s mission to provide products for every age and every stage of life, while breaking barriers and taboos and being a voice on issues important to their community.
For the party, the She’s All That star came dressed to impress in a long black skirt and white double-breasted suit jacket over a black crop top, which helped show off her fantastic figure.
The 51-year-old Omaha, Nebraska, native had her raven locks styled straight and with a shoulder-length blunt cut and parted on the left side.
Gabriel Union, 51, was celebrated as the new Global Brand Ambassador for Knix at a dinner in New York City on Thursday
Union also struck a few poses next to Joanna Griffiths, the founder and president of Knix, who was dressed in a black skirt and matching cropped jacket over a neon yellow top.
Her brunette locks flowed over her shoulders with plenty of volume and natural waves, while parting just off the center.
The Knix leader strutted her stuff in a pair of black strappy heels to complete her look.
During the dinner portion of the event, Union addressed her new colleagues and shared a little about herself and her plans for the future.
Griffiths also stood up to talk to guests about what else is coming next with the company, which launched in 2013.
Under her leadership, Knix’s direct-to-consumer offerings have made it one of the fastest-growing apparel brands in the world.
Union became Knix’s newest Global Brand Ambassador in the wake of its $400 million acquisition by Essity in September 2022.
Since then, the brand has experienced double-digit growth and surpassed the three million customer mark PR Newswire released on Thursday.
“I’m proud to work with a brand like Knix,” Union said. ‘Their mission to inspire people to live unapologetically free, at any age and at any stage, spoke to me most. Because when I stopped caring about what others thought and focused on what I thought, I felt powerful and free.”
Griffiths, 40, claims she founded Knix in part because she was “tired of brands limiting women to one narrow image.” We are more than just sexy or sporty; we are versatile.’
She added, “Gabrielle is the quintessential modern woman who proves that we exist beyond a single definition. Knix for life is about defying stereotypes, regardless of the phase or age you are in. I am proud to support her and all women with products that fit our dynamic lifestyle.”
Union — the wife of 42-year-old former NBA great Dwyane Wade — first worked with Knix when she contributed her personal experiences and images to the brand’s Life After Birth book, published by Rizzoli in 2021.
For the party, the She’s All That star came dressed to impress in a long black skirt and white double-breasted suit jacket over a black crop top, which helped to show off her fantastic figure.
Union also struck a few poses next to Joanna Griffiths, the founder and president of Knix, who was dressed in a black skirt and matching cropped jacket over a neon yellow top.
The 51-year-old Omaha, Nebraska, native had her raven locks styled straight and with a shoulder-length blunt cut and parted on the left side
Union became Knix’s newest Global Brand Ambassador following its $400 million acquisition by Essity in September 2022
During the dinner portion of the event, Union addressed her new colleagues and shared a little about herself and her plans for the future
The actress and entrepreneur had an infectious glow as she chatted with her colleagues and guests at the dining table
“Their mission to inspire people to live unapologetically free, at any age and at any stage, resonated most with me,” Union said. ‘Because when I stopped caring about what others thought and focused on what I thought, I felt powerful and free’
Union first worked with Knix when she contributed her personal experiences and images to Knix’s Life After Birth book, published by Rizzoli in 2021.
The book offers a new look at the postpartum experience by drawing from the collective stories of everyday people, along with celebrities like Union, who is also mother to five-year-old daughter Kaavia and stepmother to her husband’s three children.
Knix’s product line spans a number of different categories, including intimates, activewear, swimwear and shapewear.
As an actress, Union has a resume that includes roles in She’s All That (1999), 10 Things I Hate About You (1999), Bring It On (2000), Bad Boys II (2003), Daddy’s Little Girls (2007), Also Think Like a man (2014) and The Birth Of A Nation (2016).
She has also appeared in dozens of television series, including the lead role in Night Stalker (2005-2006), Being Mary Jane (2013-2019), The Lion Guard (2016-2019), LA’s Finest (2019-2020) and Truth Let You Know (2023).