Furious shoppers turn on White Fox Boutique over ‘insensitive’ post after ‘ruining Christmas’ for thousands of Aussies
Fast fashion giant White Fox has come under fire from angry customers who claim they have been waiting up to two months for their online orders.
The company, owned by Australian couple Georgia and Daniel Contos, has been branded online as 'the most hated brand in the world right now' after massive delays and 'poor customer service' ahead of Christmas.
Hundreds of customers have claimed they received no response or a 'substandard' response from the brand when asked how long they would wait for their orders.
British customer Chelsea Reeves told FEMAIL she had paid for 3 to 5 day express delivery but had been waiting for two hoodies for more than a month.
“I'm extremely disappointed because waiting a month for a company that has gone massively viral is disappointing,” she said.
White Fox Boutique, founded by fashion power couple Georgia and Daniel Contos (pictured), is being criticized by customers for massive delays after record-breaking Black Friday sales
British customer Chelsea Reeves told FEMAIL she paid for 3 to 5 day express delivery but had been waiting for two hoodies for more than a month
The 21-year-old bought the sweaters for loved ones as Christmas gifts, which made the experience even worse.
“You shouldn't ship abroad if you can't keep to the timescales they charge us for, no email for delayed deliveries or discounts offered, it's poor service,” she said.
'It is even more disappointing if they do not fit properly or if the quality is not good. I think you expect better from a company that is growing as they are.'
The young woman was even annoyed when the brand's social media team asked her to “allow some extra time for shipping during our busy sales period!” as she ordered on November 19.
Georgia Contos, the director and founder of the clothing company, told FEMAIL that she has all hands on deck to fulfill orders quickly.
Georgia Contos, the director and founder of the popular clothing company, told FEMAIL that she has all hands on deck to fulfill orders quickly
'The team is currently working seven days a week and longer hours. Including myself and Daniel helping in the warehouse,” she said. 'We are currently shipping more than 20,000 to 25,000 orders per day.'
She admitted that they receive 5,000 customer inquiries every day about delays.
“We have been preparing for these sales by increasing our warehouse staff as well as additional customer service resources,” she said.
“Unfortunately, despite all these preparations, we still exceeded our sales targets three times.”
Chelsea said she ordered on November 19 and received a message that her items were on their way, but has not yet received them
She said she is very sorry for the delays and understands it is frustrating in the run-up to Christmas. “That's why the entire team from all departments helps to fulfill the orders.”
“These are huge numbers for any Australian-based company and we are experiencing tremendous growth at the moment.”
The company has responded to comments pleading with customers to give them more time to fulfill orders.
But the complaints keep pouring in.
'I've been waiting for my order since last month. I understand you're experiencing delays due to the sale period, but it's been over a month and it's getting ridiculous,” one regular wrote.
'What's even worse is that no one is responding to our emails to even give us clarity that our orders are still being packed.'
“I wouldn't have ordered if I knew it would take a month at this point,” said another.
Others called the company “ruining Christmas.”
TikTok creator Ingrid Francesca went viral after she exposed the company's delays. She said she received a shipping notification shortly afterward
'Not good enough. White Fox boutique, shame on you for stressing out all your customers. Times are tough, not everyone has extra money to take with them, and if the order doesn't come before Christmas, stop taking orders and please get the others out,” one woman wrote.
'You ruined Christmas for thousands of people. Not sure who runs this company but ruining Christmas is not a great long term business model,” said another.
Many said they had filed a complaint but had not yet received a response.
A general email from the company asks people not to send more than one email to track down their items. If you send more messages, their question will be moved to the bottom of the list.
The company is known for its loungewear
“The least you can do is send an accurate timing update to your customers and allow cancellations and refunds. Now no one will get their clothes in time for the holidays,” one woman said.
'I placed an order on November 19th and have tried to contact you in various ways, but to no avail. Almost thirty days and no response, no updates, nothing,” said another angrily.
Others criticized the brand for continuing to post contests.
“STOP posting contests,” one woman wrote. 'Nobody cares. We just want you to give us our orders! You are incredibly insensitive and this is the worst PR approach I have ever seen. After this ordeal you will no longer have any customers.'
Another added: 'White Fox is the most hated brand in the world right now lol no one wants to see your generic statements and promotional posts we just want the things we already paid for.'
Customers seemed to get even more excited after the brand posted a video from their warehouse, which showed “20 people in tank tops walking through the backroom storage area of a mall” packing orders.
'Thank you to everyone who placed an order during our sale periods! The entire White Fox team is assisting in the warehouse to ensure your orders are shipped as quickly as possible,” the caption read.
'Damage checkpoint for all complaints and customers you lose. They can't interrupt orders to catch up with everyone. They have influencers to pay and mansions to build,” said another.
'I think you're testing everyone's patience. This is a joke that I'm sure no one will recommend buying,” a third added.
TikTok creator Ingrid Francesca went viral after she exposed the company's delays. She said she received a shipping notification shortly afterward.