Fujifilm rumors predict its 2024 camera lineup – here’s what we’re expecting to see

From likely announcements to highly speculative, Fuji Rumors has shared the Fujifilm mirrorless cameras we could see in 2024, including the long-awaited upgrade to the hugely popular Fujifilm X100V, and an all-new concept medium format model.

The camera that could become a new Tiktok trend is the potential X100V successor, and according to Fujrumors, a sixth iteration is on the way. Elsewhere, rumors have pointed to an all-new high-speed medium format camera that will be the fastest of its kind, but now it seems like cold water is being poured on these rumors.

Fujifilm had quite a 2023, with the X-S20 and GFX100 II being standout new models from all the leading camera brands. And next year could be even more fruitful, especially in terms of the number of new models. Let's go through the 2024 contenders.

1. The long-awaited successor to Fujifilm X100V

  • The launch is rumored to take place in early 2024
  • May have a new 40 MP APS-C sensor

The Fujifilm X100V (above) was released in 2020, so there will be a successor (Image credit: Future)

We should start with the possible successor to one of the most popular cameras in 2023, the X100V. We're not sure the name of the sixth iteration in the popular series of fixed-lens APS-C sensor compact cameras, although we see 'X100R' most often.

With the X100V still out of stock at most retailers, your best chance to get your hands on the latest and greatest Fujifilm technology in the coveted so-called X100R.

What will the X100R bring to the table? We've rounded up the most reliable X100R rumors, but highlights include the same 40MP APS-C sensor as in the X-T5 and X-H2, the latest X processor 5, improved battery life and built-in image stabilization; we would be surprised if there is any change to the familiar 23mm f/2 fixed lens.

Rumor has it we won't have to wait long either – the potential release date is Q1 2024, while the list price could be around $1,599 / £1,499 / AU$2,649.

2. Fujifilm GFX100S II

  • Could be launched alongside the 'X100R'
  • Possibly a minor update to the GFX100S

The current Fujifilm GFX100S (above) could be replaced by a more powerful GFX100S II. (Image credit: Future)

According to Fujirumors, a new medium format model could be released at or around the same time as the X100R – possibly in the first quarter of 2024 – and that model will the GFX100S II. If all four cameras in this article materialize, then this might be the least convincing of the bunch, most likely a minor update to the GFX100S that borrows some of Fujifilm's latest technology from the GFX100 II, which earned five stars in our Fujifilm GFX100 II review.

It will be cheaper than the GFX100 II, with limited video features. It could have the same updated 100MP sensor as Fujifilm's flagship model, but slightly less power under the hood, a stripped-down body design and – what could really make it extra appealing to old-school fans – retro dials. It may not offer anything new, but this could still become one of the best professional cameras with a medium format sensor.

3. Fujifilm X-Pro 4

  • Rumored model
  • May have X-T5 features including a 40 MP sensor

The Fujifilm X-Pro 3 (above) arrived way back in 2019. Has too much time passed to realistically see a fourth version of this niche series? (Image credit: Future)

According to New camerathe

It would replace the three-year-old what film simulation is. in use – just like a roll of film in an analog SLR camera (see above). Of all the X-series camera designs, Fujifilm has the greatest license to satisfy analog fans with the potential X-Pro 4.

In addition to a familiar design that also includes the hybrid viewfinder, the X-Pro 4 could have the 40 MP sensor found in the Is there enough demand for another X-Pro model? We hope so.

4. The fastest digital medium format camera ever

  • Could be called the Fujifilm GFX25
  • This is unlikely to become a reality

The GFX25 would be a completely new camera. Are there any design cues taken from the Fujifilm GFX100S (above)? (Image credit: Fujifilm)

The most intriguing of the four rumored cameras is a fast medium format camera, a 'GFX25'. Fujifilm's nomenclature for this sensor size indicates how many pixels the sensor has, just like the 50MP GFX50S II and the 100MP GFX100 II. So we can determine that a GFX25 would have 25 MP.

Provided there's the same power under the hood, fewer pixels would theoretically allow for superior burst shooting speeds, with rumors swirling of 12fps, plus better high ISO performance and excellent video quality up to 6K video (that's the maximum resolution for video from a 25 MP sensor).

This could be the fastest medium format camera ever, surpassing the impressive performance of the GFX100 II, but also being a more video-focused camera – much like the Sony a7S III series. Are people considering this large sensor size thinking about high-speed photography or video? We're not sure, and the most recent update of Fujirumors pour cold water about this intriguing concept being spread on other rumor sites. As interesting as this one sounds, it's firmly in the “not likely” column.

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