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Since Olaplex went viral and became a go-to product for hair experts and healthy hair lovers, various scams have appeared on the market.
But from QR codes to unmarked bottles, experts have warned customers how to spot the difference between the genuine luxury hair product and the fakes.
The Olaplex range, ranging in price from £24 to over £80, includes shampoos, conditioners and treatments that claim to safely repair broken bonds and rejuvenate hair.
Olaplex has urged lovers of its products not to risk buying inauthentic versions due to potential safety and quality issues.
Hair expert Grace Poston-Miles told MailOnline: “Always buying from a salon rather than online can guarantee a genuine product.”
Olaplex insists that its shampoos and conditioners are safe for daily use. The brand makes several more intensive treatments that are not meant to be used on a daily basis, but rather as an added treatment once or even a couple of times a week. Intensive Bonding Treatment No. 0, a hair-coating spray infused with the company’s proprietary bonding compound, should be used a few times a week at most on dry hair.
Meanwhile, No. 9 Hair Serum and No. 6 Bond Smoother Leave-In Treatments can be applied every time you wash and condition your hair “to give your hair that ultimate dose of definition and smoothness.” Bonding oil is similar in that it smoothes hair, but is applied as the final step.
Perhaps the most controversial product in the brand’s lineup in pre-shampoo treatment No. 3, which should be used up to three times a week. The treatment has a number of negative reviews online interspersed with many claiming it transformed hair for the better or became a “holy grail” product.
The line is intended to rebuild the damaged disulfide bonds responsible for the strength of the hair fiber using its patented ingredient, bis-aminopropyl diglycol dimaleate.
Those bonds are largely responsible for how strong our hair is and how prone it is to damage. The number of disulfide bonds within the hair determines how curly the hair is: the more bonds, the curlier the hair.
The company suggests that the No. 3 product be used once or twice a week, while the shampoos and conditioners are designed to be used more frequently, as well as every day.
A big telltale sign of a fake, according to the branda QR code is missing.
“All of our consumer products contain QR codes on the bottom back,” their website states. “If a QR code is missing, scratched, or tampered with in any way, please do not purchase as the product could be counterfeit, expired, or watered down.”
Meanwhile, the hair care brand has urged its customers not to purchase unmarked sample bottles or products with handwritten labels, as this is not a genuine product.
“Our bottles are as shown and we do not have any other packaging,” he wrote.
A hair expert Grace Poston-Miles, owner of Grace Hair + Beauty salon in Chichester, West Sussex, and counts models and influencers among her clients, she told MailOnline that watching where you shop can ensure you get the real deal.
“Always buying from a salon rather than online can guarantee a genuine product,” he said.
“Customers should also be aware of the consistency of the product – counterfeits can be diluted.”
When asked if she would recommend the hair care brand to clients, Grace said: “I would recommend Olaplex to everyone, but especially to anyone who is concerned about the condition of their hair or people who use a lot of bleach/color/heat as It helps to rebuild the hair. internal structure of hairs.’
When asked if she would recommend the product, Grace said, “I would recommend Olaplex to everyone, but especially to people who are concerned about the condition of their hair.”
Grace, who would recommend Olaplex, considers influencers and models among her clients
It comes after the brand’s CEO, Jue Wong, fiercely defended the brand on Instagram last night amid a $75,000 US lawsuit.
The lawsuit, filed in California, alleges that Olaplex products caused baldness and blisters in more than two dozen customers.
The legal challenge also claims that the company, which became famous for its promises to “bond” to damaged hair, made false claims about the effectiveness of its products and alleges it concealed the fact that its formula contained potentially harmful chemicals. .
But celebrities, YouTubers, and influencers like Kim Kardashian have raved about the product in recent years.
There has been a growing mountain of controversy regarding Olaplex, primarily on TikTok and Instagram, where ‘dis-influencers’ and reality actress-turned-beauty influencer and businesswoman Kristin Cavallari have warned followers to stay away from the product range.
The brand has asked customers to shop at one of three places to ensure the products they purchase are authentic: a licensed professional salon, the Olaplex website or authorized dealers.
On its website, it states: ‘Olaplex does not allow its products to be sold outside of its authorized distribution channels and takes action when it discovers that these sales have occurred.
‘Diversion is a problem faced by many in our industry. When unscrupulous salons and businesses sell products to unauthorized stores or to unauthorized customers, the entire industry suffers.
‘We protect our product by using only the highest quality materials and patenting our technology worldwide. Olaplex also believes in protecting its clients.’
The brand has asked customers to shop in one of three places to ensure the products they buy are authentic: a licensed professional salon, the Olaplex website, or from authorized retailers.
Grace Poston-Miles, owner of Grace Hair + Beauty salon in Chichester, West Sussex, warned customers to look for Olaplex products that appear diluted as they could be fake.