Florist hires ‘chief emotions translator’ to deal with thorny issue of expressing feelings… after research found over a third of people leave note accompanying flowers blank
- Research shows that more than a third of people have difficulty completing the flower card
- Senders say they fear writing the wrong thing on notes for loved ones
- Now Interflora has hired a ‘lead emotion translator’ to help people open up
An online florist has hired a ‘master emotions translator’ to help Brits express their feelings to loved ones.
Research has shown that more than a third of people suffer from writer’s block when sending flowers to friends and family, ultimately leaving the card blank.
Senders say they are afraid of writing something wrong and can’t find the right words to express how they feel.
In a bid to create stronger emotional bonds and combat loneliness, flower delivery company Interflora UK has enlisted a specialist to help customers speak from the heart.
The company has hired poet and writer Chloe Laws as its “key emotions translator” to encourage people to open up.
Interflora UK has hired poet and writer Chloe Laws as ‘key emotions translator’ to encourage people to open up
Research has found that more than a third of people suffer from writer’s block when sending flowers to friends and family, ultimately leaving the card blank
This comes after a survey by the company found that 88 percent of customers struggle to share how they are feeling due to social anxiety.
Of those surveyed, 36 percent find it difficult to find the right words and 33 percent are afraid of getting it wrong.
And emotional writer’s block makes it harder to develop deeper relationships.
According to the Interflora survey, the average person has 8.6 people in their social circle, but only feels a meaningful connection with 56 percent, or about five.
But that’s not because people are cold and unfeeling. Research even showed the opposite.
Most respondents said they would like to express their emotions better and make more meaningful connections.
Laws said: ‘Most of us feel a lot of emotions all the time, but we struggle to put them into words – they exist in our heads, through imaginary conversations and daydreams.
‘Harnessing emotional intelligence and learning to successfully tell people what they mean to you is the key to more fulfilling and deep relationships.
‘There’s no secret trick to it, just practice.
‘Take small steps to become more expressive, such as hugging your parent; sending your best friend a text telling him you love him; calling someone you are proud of; or send flowers to someone you’re thinking of.’
In a bid to create stronger emotional bonds and combat loneliness, flower delivery company Interflora UK has enlisted a specialist to help customers speak from the heart
Suggestions for saying sorry include: “You didn’t deserve the way I treated you, and I will show you how sorry I am in the future.”
The florist shared ways to tell someone you’re proud of them by saying, “I’m done for you!” Well done’ or ‘I never doubted you for a moment’.
And to say ‘I love you’ with style, I recommended that you tell your partner ‘you are the love of my life – you always have been and you always will be’.
For those looking for an ironic way to say these three special words, it was suggested to write a humorous message like “I would press pause on FIFA for you” or “Roses are red, violets are blue, Ryan Gosling is married, so I’ll settle for you.”
Some suggestions to spice up a thank you note to a friend included “We’ve been through thick and thin and I appreciate everything you do” and “Thank you to the best partner in crime anyone could ask for!”