Lenovo has been announced as the official technology partner of FIFA, the governing body for world football.
The deal, announced at Lenovo Tech World 2024, covers the 2026 FIFA World Cup in Canada, Mexico and the United States, as well as the 2027 FIFA Women’s World Cup in Brazil.
Lenovo will offer its full range of computing technologies in an effort to make the world’s most popular sport even smarter and more accessible to fans around the world.
Collaboration between FIFA and Lenovo
“Lenovo is proud to support FIFA’s vision to use technology to elevate the game, enhance the fan experience worldwide and drive innovation that levels the playing field,” said Lenovo Chairman and CEO Yuanqing Yang.
“We are pleased that our cutting-edge technology and AI innovation will take center stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology.”
The company has said its ThinkPad laptops, tablets, Motorola mobile phones and servers will be among the technology integrated for the tournaments, which will enhance fans’ experiences in stadiums and global broadcasts, enabling enhanced analytics created and data across global football will be democratised. nations play.
Lenovo is already supporting Formula 1 with its technology efforts, supporting improved fan engagement and broadcast capabilities – something FIFA hopes to follow in the future.
“At FIFA, we strive to grow the game globally and make football accessible to everyone – and we are thrilled to welcome Lenovo to our journey, working with them to implement technologies, innovations and programs that will make our sport spread,” FIFA added. President Gianni Infantino.
“The combination of data and technology helps us know fans better, and we will use this to create unparalleled and unforgettable fan experiences during the 2026 FIFA World Cup and 2027 FIFA Women’s World Cup.”