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Fewer Twitter’s Top 20 Most Followed Accounts have made the exodus to Threads, Meta’s new microblogging service, than you might think.
This past On Monday, Facebook founder and Meta CEO Mark Zuckerberg claimed so In just five days, 100 million people had signed up for the new social media platformmaking it the fastest growing social network in history.
Driving a big part of Twitter’s migration away is that new owner and top tweeter Elon Musk has alienated the platform’s liberal faction with his relaxed approach to content moderation.
Musk’s approach continues to deter advertisers and cut into Twitter’s revenues, which have fallen by about 40 percent since 2022.
But even big celebrities with many followers on Meta’s Instagram are taking a wait-and-see attitude to join Threads.
Of the 20 most followed accounts – including people and organizations – only nine have also created a Threads account.
Of the 20 most followed Twitter accounts – including people and organizations – only nine have also created a Threads account. Not all of those nine accounts are active on Threads
Meta’s Threads amassed a record 100 million users just five days after launch
Microsoft founder Bill Gates, whose philanthropic work has made him a controversial figure among conservatives, has naturally taken to Threads to promote his blog Gates Notes
Some famous figures with hundreds of millions of followers on Twitter, such as former US President Barack Obama (132.6 million on Twitter; 36.5 million on Instagram), pop icon Rihanna (108.4 million; 152 million) and three-time World Cup winner Cristiano Ronaldo (108.6 million). ; 596M) — haven’t even bothered to set up their Threads account.
Others, like ubiquitous reality star Kim Kardashian and big-name artists Miley Cyrus and Katy Perry, have set up their Threads accounts but seem to be taking a wait-and-see approach before posting.
Microsoft founder Bill Gates, whose philanthropic work has made him a controversial figure among conservatives, naturally took to Threads to promote his personal blog, Gates Notes.
But most of Threads’ new class of power users and most recognizable Twitter defectors may surprise you.
Brazilian football player Neymar da Silva Santos Jr. has led 1.1 million of his 62.3 million Twitter and 210 million Instagram followers to Threads, where the world’s third-highest-paid athlete in 2019 now updates fans on trips to Paris and posts photos from private jets .
Ellen DeGeneres, who has ditched her 75.3 million Twitter followers since April, is fully committed to her move to Threads, where the comedian and long-running, now-retired daytime talk show host joked about recent Emmy nominees and Musk’s politically polarizing reign at Twitter itself.
“Welcome to Gay Twitter,” DeGeneres posted on Threads upon joining.
Ellen DeGeneres, who has let her 75.3 million Twitter followers hang since April, is fully committed to her move to Threads, where the comedian and long-running, now-retired daytime talk show host joked about Musk’s politically polarizing reign on Twitter yourself
Singer and actress Selena Gomez has attracted 4.8 million of her 66.7 million Twitter followers and 426 million Instagram followers to Threads, posting little more than a cryptic “Hello” along with a selfie. Gomez has not been active on Twitter since May
Singer and actress Selena Gomez has attracted 4.8 million of her 66.7 million Twitter followers and 426 million Instagram followers to Threads, posting little more than a cryptic “Hello” along with a selfie. Gomez has not been active on Twitter since May.
While these numbers don’t immediately make it look like celebrities have led the majority of their fans to Threads to date, it’s worth noting how quickly Threads has grown compared to its rivals.
By the end of the first day, Threads had already amassed a record 70 million signups – rising to over 100 million by day five.
If Quiver Quantitative estimating that 109 million users have now signed up to Threads, it is clear that this launch is unique.
Compare these numbers to Twitter, which took two years to reach just one million users before skyrocketing to 151 million in 2012, more than five years after its launch.
While Threads currently lacks numerous features, including the ability to delete an account, many have given praise to the so-called “Twitter-killer” app.
One Twitter staffer even admitted that Threads was “just better,” according to The Daily Beast, adding, “I get fired for this, but I’m at Twitter now and never really used it.” On to a new world!’
Another user complimented the ease of Threads’ registration process by posting: “[Not gonna lie] the application process was very pleasant.’
But these employees aren’t alone, as nearly a quarter of a sample of 133 employees have signed up for the “Twitter killer app,” according to the publication.