Festive car discounts soar this year as supplies improve: Car dealers
As the festive season gathers pace, car dealers across India are offering discounts ranging from Rs 25,000 to over Rs 1 lakh on different models. Dealer sources reveal that festival discounts are higher than those offered in the 2022 festive period, which was affected by supply chain issues for automotive electronic components. The average discount increase between 2022 and 2023 is approximately 40 – 50 percent, depending on the car model and dealer location.
The discount on certain models has increased by up to 75 percent. Dealership sources said some discount schemes are offered by OEMs and some schemes come from the dealer side. These discounts mainly apply to less popular models.
Dealer sources indicated that models such as Maruti Suzuki Celerio, Swift and Ciaz have discounts starting from Rs 35,000 to Rs 50,000.
A dealer from Mumbai said, “At Maruti Suzuki dealerships, customers who purchase a CNG variant from Nexa or Arena will receive a CNG coupon worth Rs 20,000 from Mahanagar Gas. For example, if you are keeping an eye on the Celerio CNG, which is already offering discounts of up to Rs 30,000 this month, you will get an additional Rs 20,000 discount through this coupon, giving a total savings of up to Rs 50,000.”
These offers are largely valid in October and may be discontinued after the holidays.
The Maruti Suzuki car discounts in October 2023 are higher than those offered in October 2022. The Maruti Suzuki Ignis MT has the highest discount of up to Rs 65,000 compared to Rs 23,000 in October 2022. The Maruti Suzuki Ciaz discount has also increased from up to Rs 25,000 in October 2022 up to a maximum of Rs 53,000 in October 2023. Maruti Suzuki Celerio and Maruti Suzuki Swift also have higher discounts in October 2023.
The discounts are higher for models with less traction, and not so much for the in-demand SUVs.
MG Motors is offering discounts on their popular models like Hector, the MG Astor Sharp, MG Astor Smart and Gloster starting from Rs 30,000 to Rs 1 lakh. In September, the discount was up to Rs 25,000 on the Hector (5, 6 and 7 seat versions).
Models like MG Comet EV had an insurance benefit, but due to its recent launch in April, there was no discount on it.
Sameer Ahmad, a dealer from Mumbai, explained: “Customers are getting significant discounts on MG vehicles due to the recent MG 100th anniversary celebrations, where they include benefits for existing and potential customers.”
Ahmad added: “Last October, car prices were lower due to the lack of Real Driving Emissions (RDE) compliance. However, with the implementation of the BS6 Phase 2 RDE norms on April 1, 2023, vehicle prices have witnessed an increase from Rs 35,000 to Rs 70,000. But MG has updated its models from the previous year, including the transition from the Hector to the next generation Hector.”
MG engines made no comment.
Similarly, Tata Motors’ models such as Harrier ADAS offer discounts of up to Rs 1.25 lakh, and the Tigor (petrol) and Tiago (petrol) offer savings of up to Rs 50,000 and Rs 45,000. While SAFARI (Adas), Altroz MT petrol and Nexon MT petrol offer discounts of up to Rs 1.25 lakh, Rs 30,000 and Rs 50,000 respectively.
Tata car discounts in October 2023 are generally higher than those offered in October 2022. The Tata Harrier ADAS and Tata Safari ADAS now have the highest discount of up to Rs 1.25 lakh, compared to Rs 40,000 to Rs 45,000 in October 2022. The Tata Tigor and Tata Tiago will also have higher discounts in October 2023.
Mahindra & Mahindra offering discounts on the The Bolero Neo, Marazzo (M2 all variants) and XUV300 are all part of the festive discounts, with savings of up to Rs 50,000, Rs 73,000 and Rs 80,000 respectively. Models such as Thar, Scorpio N, Bolero B2, Bolero Neo Plus and XUV700 will not have any discounts in October due to good demand. The discount on Marazzo increased from a maximum of Rs 35,000 in October 2022 to a maximum of Rs 73,000 in October 2023. The Bolero and XUV300 also have higher discounts in October 2023.
Hyundai is offering discounts of Rs 20,000 to Rs 43000 on Verna, i10 Nios, i20 automatic and Aura CNG models. In September, i20 automatic and Aura CNG buyers could get discounts of up to Rs 30,000 and Rs 33,000 respectively. As the calendar shifts to October, these discounts remain, with the i10 Nios and Aura CNG retaining their discounts. Creta and Exter had no price reductions in September and October. Hyundai is offering discounts of up to Rs 25,000 on the Verna which was not present in the last month.
Compared to the October 2022, the Hyundai Aura CNG remains the same in terms of discount. However, the Hyundai Verna has a discount of Rs 25,000, which was not present in October 2022. The i10 Nios saw a decline in the discount as it stood at Rs 43,000 in October 2023, compared to Rs 48,000 in October 2022. Hyundai declined to comment to give.