Shipping giant FedEx has announced plans to launch a new e-commerce platform called fdx.
The new platform is designed to connect a customer across their entire shopping journey. FedEx believes this will unlock the potential for businesses to increase demand, increase conversion, optimize fulfillment and streamline returns.
The company said that with this “first of its kind” and “data-driven” solution, it will become the first and “only logistics company to connect the entire customer journey by offering end-to-end e-commerce solutions for businesses.” of all sizes.”
launch of fdx e-commerce platform
President and CEO Raj Subramaniam hinted that the launch could signal a potential new direction for the company: “FedEx is transforming into a digitally led company, powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day.”
fdx is available in private preview and is expected to launch in or around the third quarter of this year.
FedEx hopes the new e-commerce platform will deliver a range of capabilities, including connecting businesses with valuable customers, increasing conversion rates, and improving visibility and control by leveraging the FedEx delivery network, and offering a detailed report on carbon emissions that can help companies make more informed sustainability decisions.
By the time fdx launches, it will have a deeper link with the FedEx delivery network, which should help companies find optimal shipping routes and speeds, increasing cost-effectiveness. fdx also supports a customized post-purchase experience, which customers can use to track shipments and reorder.
It is clear that by launching an all-in-one e-commerce platform like this, fdx hopes to take on another major giant in this field: Amazon. The company’s success depends on many factors, but with consumers increasingly prioritizing choice, fdx seems to be coming at a good time, to say the least.