Have you ever wondered what the most popular designers and brands are in each state?
In the South, shoppers love preppy holiday brands like Lilly Pulitzer, while women in the Northeast tend to opt for workwear brands like J. Crew.
To find the most popular designers, FEMAIL received data from Poshmark And Pay afterwards – and looked at Google Trends analytics by state – to discover where women are shopping and what they’re searching for and buying.
“The state you live in largely determines your exposure to brands and what’s trending in your area,” Chloe Baffert, head of merchandising and curation at Poshmark consumers, told DailyMail.com.
Chloe explained that people “consciously or subconsciously” “look to the people around them for brands they wear,” which “becomes even more apparent when you visit a new state.”
“The state you live in has a huge impact on your exposure to brands and what’s trending in your area,” says Chloe Baffert, head of merchandising and curation at Poshmark Consumers.
The South
“Each state has distinctive brands that represent the style of its residents. Lilly Pulitzer, for example, is synonymous with Palm Beach and Southern resort style. It is one of the most purchased brands among Poshmark shoppers in Florida and both North and South Carolina,” says Chloe.
And when it comes to Washington DC, which is officially in the South but defies categorization, the emphasis is on sustainability.
“In socially and politically focused states like the nation’s capital, we see a direct correlation between purchasing brands with a sustainable focus, like Reformation, and brands with a meaningful mission, like Chantecaille, a luxury beauty brand with a strong philanthropic ethos,” Chloe explains.
Athleisure is also on the rise in the Southern states: Lululemon is the most popular brand in Alabama, Arkansas, Georgia, Tennessee, Texas and Maryland.
In North Carolina, female shoppers are currently looking for Tuckernuckthe preppy website that sells various designer clothes, such as colorful summer dresses from Alexis and classic denim from Agolde, but also its own brand.
According to data from a financial services company, people in Alabama also like to shop at Gus Mayer, a local women’s clothing store To digwho looked on Twitter to see which brands were the most talked about in each state.
According to Google Trends, Alabama women are also shopping online at fast fashion retailer Fashion Nova.
According to data on top stores from YelpIn Arkansas, people also love Target shoppers and in Kentucky, they love Marshall’s.
“Lilly Pulitzer is synonymous with Palm Beach and Southern resort style and is one of the top brands among Poshmark shoppers in Florida and North and South Carolina,” says Chloe
In North Carolina, female shoppers are currently browsing Tuckernuck, the preppy website that sells a variety of designers, such as Alexis and Agolde, as well as its own brand
The Northeast
If you spend time in the Northeast, you can expect people to enjoy quiet luxury.
“The typical preppy style, previously known as trendy, quiet luxury, and the East Coast go hand in hand,” says Chloe.
“J. Crew is one of the most purchased brands by Poshmark customers in New York, Maine, Virginia, and Connecticut,” Chloe continued.
But it’s not all about preppy style: In Connecticut and Rhode Island, boho-chic brand Free People rules Poshmark, and in New York and Pennsylvania, shoppers are buying Lululemon secondhand.
In New York and Pennsylvania, shoppers are buying Lululemon secondhand on Poshmark
But it’s not all about preppy style — in Connecticut and Rhode Island, Free People rules on Poshmark
“J. Crew is one of the most purchased brands by Poshmark customers in New York, Maine, Virginia and Connecticut,” says Chloe
Over the past year, the most popular searches among New Yorkers were Old Navy and Bloomingdale’s
According to Google Trends, New Yorkers are also interested in the combination of high and low. FEMAIL looked at the analytics for shopping, women’s clothing and fashion and style.
Over the past year, Old Navy and Bloomingdale’s were the most popular searches among New Yorkers.
According to New England, Vermont and Rhode Islanders, discount designer chain Marshalls is a fan Yelp‘s list of the most loved brands by state.
According to Google Trends, Maine residents can’t stop searching for Louis Vuitton and Dior, proving they really love luxury.
The West
In Arizona they stay trendy with Forever 21’s affordable designs, as pictured above
Montana is full of billionaires, which makes sense since the most Googled designer of the past year is Louis Vuitton
People in California and Nevada love athleisure, with Lululemon being the top-selling brand on Poshmark.
According to data from Afterpay, a financial technology company that offers buy now, pay later, women in California are looking for basic items as well as dresses, skirts, sandals and shorts for the warmer weather.
It’s no surprise that in Nevada, wedding and bridal party dresses are another big Afterpay purchase. Just think of all those weddings in Las Vegas.
Free People is popular in Oregon, and shoppers also browse Nordstrom Rack for discounts on designer clothing.
Montana is full of millionaires, which makes sense since Louis Vuitton was the most searched designer of the past year.
In Arizona, they’re keeping up with the trends with Forever 21’s budget-friendly designs, which makes sense since the fast-fashion retailer has 10 stores about the state.
The Midwest
Google Trends shows Minnesota women shopping for work clothes at classic women’s clothing store Ann Taylor, pictured above
For residents of South Dakota, Lands’ End is the online shopping destination for everything from sweaters to polo shirts
Midwestern women love simple, preppy options and classic workwear designs.
Yelp reported that Marshalls is top of mind in Indiana, while Digg explained that women in Indiana love Vera Bradley’s quilted, colorful designs, which are now making a comeback with Gen Z on TikTok.
In Iowa, Lululemon is the top choice — and according to Afterpay, it’s all about the basics in the Hawkeye State. Shoppers are looking for cold-weather outerwear, underwear and socks, and beanies.
According to Digg, women’s clothing store Maurices is the go-to store for Minnesotans, while on Google Trends, they head to classic women’s clothing store Ann Taylor for basics.
Afterpay data shows that women in Minnesota are looking for basic clothing, such as outerwear and outfits, as well as wedding dresses and party dresses.
In Ohio, women are seeking out the daring plus-size collections from Hot Topic’s sister store Torrid.
For South Dakota residents, Lands’ End is the online shopping destination for everything from sweaters to polo shirts.
Whether you’re looking for smart workwear in the Northeast or colorful summer dresses in the Southeast, there’s a brand for every state and everyone.